Deals Submitted. Don't Pop the Champagne Yet.

The deadlines are done. Your deals are submitted. You’ve done the hard part… or have you?

Here’s what most sellers don’t realize: getting your deal accepted and getting your deal to actually run are two very different things. Between now and Prime Day, a surprising number of listings get quietly suppressed for issues that are completely fixable if you catch them in time.

Consider this your pre-flight checklist.

Stop #1: Check Your Deals Dashboard (Like, Right Now)

Head to the Deals Dashboard in Seller Central and scan for anything flagged in red. Red means suppressed. Suppressed means your deal won’t show up during Prime Day. Full stop.

Common culprits include stock issues (not enough inventory to cover the deal quantity), SKU problems like listing errors or catalog mismatches, pricing conflicts where your deal price is no longer valid, and compliance flags where something in your listing triggered a policy issue.

The fix is usually simple. Click into the suppressed section, resolve the flagged issue, and your deal snaps back to active. The danger is not knowing it’s suppressed until it’s too late.

Make this a daily habit between now and Prime Day.

Stop #2: Do Not Touch Your Price

This one catches sellers off guard every single year.

Once you’ve submitted a deal, Amazon locks in your deal price relative to your current price. If you lower your regular price in the meantime, even with good intentions like running a separate promotion, Amazon may require you to lower your deal price too or risk suppression.

Keep your current price stable, let Amazon handle the discounting automatically, and check the Deals Dashboard regularly to make sure your pricing still clears the bar.

Stop #3: Give Your Listing a Final Once-Over

Prime Day brings a massive surge of shoppers who’ve never seen your product before. First impressions count more than ever. Before the event kicks off, run a quick listing audit.

Your main image needs to be on a white background. It’s a hard requirement for deals and anything else risks removal. Make sure your title clearly describes what you’re selling in the first few words because shoppers move fast. Double-check that your bullet points accurately reflect the product in the deal, especially if you’re running a bundle or variation. And if you’re brand registered, confirm your A+ content is live and looking sharp. Prime Day traffic is premium traffic, so give it a premium experience.

The Big Picture

Prime Day isn’t just a four-day sales event. It’s a window that rewards preparation. The sellers who win aren’t necessarily the ones with the biggest discounts. They’re the ones whose deals actually run, whose listings actually convert, and whose pages are ready when millions of shoppers show up.

You’ve already done the heavy lifting. Don’t leave money on the table over something fixable.

Now go check that Deals Dashboard. 👀

Source: Amazon Seller University, “Prepare Your Deals for Prime Day” (2026)