As a seller, every move you make is a chance to gain or lose precious margin points. Brands must navigate hundreds of intersecting decisions in an effort to compete, sell, and maximize profits.

Our job is to discover opportunities and help you capitalize on them.

Not your run-of-the-mill marketing agency, Vertical Rail offers brands a true growth opportunity. You’ve worked with agencies & consultants before, but now you really need someone that takes dead-aim on your goals and provides the experience your team needs.

You Sell Products. We Engineer Profit. Let's Talk.

As a Google AdWords Premier SMB (Small-Medium Business) Partner, Vertical Rail has been recognized as achieving and maintaining elite standards of client results, retention, customer service, and product knowledge.


You’re most likely here for one of two reasons. Either you’re struggling with a problem that’s taking too much of your time & hindering progress, or you need a specific type of help to take your brand to the next level.

Any agency you’re considering should have proven experience earning actionable results for similar brands in the marketplace, implementing the services and strategies you need. Above all, it should demonstrate its understanding of the marketplace, consumer psychology and the ability to stay relevant.

We understand ecommerce from all angles and know what successful brands, retailers & manufacturers need to be profitable. As advocates for our clients, we arm brands with the knowledge and tools they need to help them overcome obstacles and make important decisions with confidence.

Vertical Insights
Video in Search

Amazon Video in Search Guidelines

Amazon Video in Search allows Amazon sellers to connect with consumers using content-rich video in mobile search results on the iOS and Android app. These ads are shown below the fold in the search results for keywords that are relevant to your product. Video in Search offers both Product Detail Page and Custom Landing Page campaigns, and each has specific guidelines and requirements.

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Combined audience targeting

Google Combined Audience Targeting

Throughout 2019, Google has added additional options for audience targeting for search campaigns. The latest update – combined audience targeting – allows an even more narrow focus for advertising.

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Amazon born to run

What is Amazon’s Born to Run Program?

The Amazon Born to Run Program is a way for vendors to launch new products and build sales velocity quickly. Amazon will generally wait for new products to gain traction before placing a large order, but the program, available to 1P sellers, gets Amazon to purchase a large quantity of your new product right off the bat. 

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Are you making the money you think you are?
Schedule a free profit analysis to find out if you are leaving money on the table.