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Great people make great work.

These are the humans that help you build a smarter, stronger retail presence across every platform, so you get to scale with the power of a full team of brand experts behind you.

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At Vertical Rail, we don’t just know the retail game—we’ve lived it from every angle.

Our team is made up of ex-buyers, brand builders, ecomm obsessives, and retail media pioneers who’ve worked inside the walls of Best Buy, Target, Walmart, and Amazon. We’ve launched global brands, built P&Ls from scratch, led enterprise innovation, and turned scrappy startups into category leaders. From operations to ad strategy, finance to creative, our collective experience means we don’t just react—we anticipate. This isn’t about running a playbook. It’s about shaping the strategy that actually works, because we’ve sat in the seat, solved the problem, and scaled the growth ourselves.

Tom
Owner

After my time at Best Buy HQ as a buyer, I joined Select Sales in 2000 to take charge of BestBuy.com sales for the team. Just a year later, I hopped over to the brick-and-mortar side, but I never stopped soaking up everything I could about e-commerce. Now, 25 years later, I’m incredibly proud of what we’ve built. Select Sales has been rocking the retail world for 45 years, and it’s pretty awesome to be part of a team that keeps finding new, and smarter ways to help our partners thrive across every channel.

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Julie
SVP of Sales and Marketing 

I used to spend my time creating new brands- like back in 2008 when I created Boogie Wipes and turned a simple idea to wipe up boogers into a global brand before selling it to a P&G subsidiary. With 25+ years in sales and marketing, I truly thrive on building brands people love, sparking creativity, and helping everyone from scrappy startups to powerhouse companies crush it on Amazon, Target, Walmart, and Best Buy. Basically, if it involves big ideas and bold growth – I’m all in.

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Paul
VP Business Development 

I’ve spent 18+ years immersed in retail across domestic and international markets, building a career that blends merchandising, PR, and marketing into one sharp go-to-market instinct (with a dash of grit and a lot of coffee). A natural-born salesperson, I’m passionate about building brands, growing relationships, and creating momentum through digital media and advertising.

I’ve helped teams unlock growth at every stage, from product development to retail launch. Whether it’s Walmart, Target, Amazon, Best Buy, or Costco—I love the hustle. I know the nuances of retail, and more importantly, I know how to get things done.

Big ideas, bold goals, and meaningful results? That’s where I thrive—preferably with Wi-Fi, strong partnerships, and a good playlist.

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Mike
Director of Advertising 

For the last 10 years, I’ve been driving performance-focused ad strategies across top retail media platforms. These days, I’m based in Seattle – right in Amazon’s backyard – where all the eCommerce magic happens. I’m known for connecting awareness, consideration, and conversion to fuel brand growth across the digital shelf, and I love using those strengths to train others to thrive in this competitive ad world. I’m all about making every dollar work harder and delivering results that matter. Outside of work, I channel my energy into coaching youth lacrosse and taking on Ironman triathlons – because backing down from a challenge just isn’t in my DNA.

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Ramya
Catalog specialist 

I kicked off my career diving into the world of Amazon Catalog Services before jumping into the fast-paced backend program team. With 8+ years navigating the ins and outs of catalog, compliance, and operations on both vendor and seller sides, I know the Amazon ecosystem like the back of my hand. Now, I’m rolling up my sleeves and getting my hands dirty exploring Walmart’s landscape. I thrive on digging deep, solving puzzles, and mastering new processes — basically, if there’s something to explore or debug, I got you!

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Megan
Lead catalog specialist 

Hi, I’m Megan Anfinson, your go-to eCommerce Catalog Strategist. For the past five years, I’ve been helping businesses stand out and grow on Amazon. I love working behind the scenes, making sure everything in the catalog runs like a well-oiled machine – from data cleanup to streamlined processes that drive serious growth and efficiency. If it’s about making your Amazon catalog shine, I’m all over it.

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Valerie
Customer Success Manager 

I launched my first cosmetic product on Amazon back in 2011, after that I was hooked on e-commerce. Since that time, I’ve helped brands shine and grow across Amazon, Walmart, and beyond—combining hands-on hustle with a love for strategy and brand-building that keeps me inspired every day.

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Katie
Director of Client Services 

I have spent 10+ years turning brands into bestsellers – from Amazon launches to managing $40M+ P&Ls across Amazon, Fresh, Walmart, and Instacart. I thrive on creating strategies that make consumers happy, brands shine, and retailers win.

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Aaron
Sr Marketing Manager 

11 years of experience making e-commerce campaigns work. For the past six years, I  have been deep in the world of Amazon Advertising and Walmart Connect, turning data into sales like it’s second nature. Before that, I would like to say I  mastered the art of multiplatform advertising, managing everything from Google Shopping and Microsoft Ads to comparison shopping engines – basically, if it has clicks, I can make them convert. 

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Jessica
Senior Accounts Receivable 

With 17 years of shaping minds in education, I’ve mastered the art of clarity, structure, and lifelong learning. Now, I’m channeling that superpower into a new adventure—accounting and finance! Bringing a fresh perspective, top-notch organizational skills, and a serious passion for detail and accuracy, I’m all about turning numbers into clear, actionable insights. Who says crunching numbers can’t be fun?

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Nicole
VP FInance 

My love for finance started way back with my little blue bank book. As a kid, I thought tracking deposits and withdrawals in that tiny ledger was the coolest thing ever – and honestly, I still do. So, it’s no surprise I ended up becoming a CPA.

I kicked off my career at a firm on the Chicago Board of Trade, then moved into corporate finance and compliance at a privately held insurance company. These days, I’m at Select Sales, where I get to combine my love for numbers, compliance, and all things accounting to keep things running smoothly.

Outside of work, I’m still that person who finds joy in a balanced spreadsheet – but I also love relaxing with family, enjoying good food, and finding the little things in life that add up to something great.

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Nikki
Business Operations Manager 

With 19 years at Select Sales, I’ve pretty much lived and breathed operations, logistics, and inventory management. Over the past two decades, I’ve been deep in the trenches – 11 years on the Target team and 8 years on the Amazon team. I’m known as the team’s jack of all trades, always ready to jump in wherever needed to solve problems and keep things moving forward. I love tackling messy operational puzzles and finding ways to make processes better, faster, and easier for everyone. There’s nothing more satisfying than seeing a plan come together and the team thrive.

When I’m not streamlining supply chains, you’ll find me outside camping with my family, cheering on my kids at their games, or just soaking up the fresh air.

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Matt
Retail Media

For the past 10 years, I’ve been deep in Walmart’s digital world, helping shape everything from rich media and SEO to retail media strategy. I started out as one of Walmart’s first CCP partners, then jumped into brokerage to turn emerging brands into national rockstars. Later, I led enterprise digital initiatives, creating AI tools for content optimization, review grading, and search relevance – supporting both Walmart and Kroger as they leveled up their platforms.

These days, I’m leading retail media at Vertical Rail, helping brands win big on Walmart.com and beyond. If it involves shaking up the digital shelf, give me a call.

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Mark
Sr Creative Specialist 

I’m passionate about creating content that doesn’t just look good – it gets results. From eye-catching design solutions to on-trend, high-quality imagery, I love bringing brands to life across digital channels like Amazon, Walmart, and Best Buy. Over the years, I’ve had the chance to design for some of the biggest names out there – Mattel, DreamWorks, Disney, Nickelodeon, Marvel, M&M/Mars – plus major retailers like Walmart, Target, national grocery chains, and top department stores. Whether it’s superheroes, candy, or everyday essentials, I’m all about creating scroll-stopping visuals that drive real impact.

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Chase
Marketing Manager 

Chase Jenkins is an Ecommerce Advertising Manager with 7 years of agency hustle. He’s worked with brands big and small, crafting ad strategies that boost revenue and optimize growth across platforms. A data wiz who loves breaking down complex info into easy, actionable insights, Chase thrives in fast-paced settings. He currently manages Amazon, Target Roundel, and Best Buy ads. Off the clock, you’ll find him surfing, hiking, or hanging with his 3-year-old and family.

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Amber
Social Media Manager  

Since 2010, I’ve been teaming up with eCommerce and B2B brands— from smaller startups to household names— to amplify their digital presence and drive serious sales through smart SEO, social media, scroll-stopping content, and high-impact PPC campaigns. I’ve always been fascinated by how ideas become reality and how growth takes shape. Marketing is the same way – when all the right pieces click, magic happens. Watching brands turn big visions into unstoppable momentum? That’s what keeps me coming back for more.

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