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Why Most D2C Brands Are Tracking the Wrong Social Media Metrics
D2C Growth Strategy, Amazon Strategy, Social Commerce, Performance Marketing julie Pickens 2/24/26 D2C Growth Strategy, Amazon Strategy, Social Commerce, Performance Marketing julie Pickens 2/24/26

Why Most D2C Brands Are Tracking the Wrong Social Media Metrics

Stop tracking vanity metrics. Discover the social KPIs that impact Amazon sales, conversion rates, and real D2C growth…

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How D2C Brands Can Win on Amazon Without Constant Discounting
Amazon Strategy, D2C Growth, Marketplace Optimization julie Pickens 2/20/26 Amazon Strategy, D2C Growth, Marketplace Optimization julie Pickens 2/20/26

How D2C Brands Can Win on Amazon Without Constant Discounting

D2C brands can scale on Amazon without constant discounts. Learn how branding, reviews, PPC, and off-platform traffic protect margins and drive growth…

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The New Amazon SEO: How Social Traffic Helps You Rank and Convert
Amazon Growth Strategy julie Pickens 2/13/26 Amazon Growth Strategy julie Pickens 2/13/26

The New Amazon SEO: How Social Traffic Helps You Rank and Convert

Amazon SEO has evolved. Learn how external traffic from Instagram, TikTok, and paid social helps improve rankings, conversion rates, and long-term Amazon growth…

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From Scroll to Checkout: Turning Social Media Engagement Into Amazon Sales
DTC Growth, Social Commerce, Amazon Marketing julie Pickens 2/11/26 DTC Growth, Social Commerce, Amazon Marketing julie Pickens 2/11/26

From Scroll to Checkout: Turning Social Media Engagement Into Amazon Sales

Learn how DTC brands can turn social media engagement into real Amazon sales by aligning content, creator strategy, and optimized product listings built to convert…

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Why Followers Will Matter More Than Likes on Instagram in the Future
Social Media Marketing, D2C Growth, Instagram Strategy, Performance Marketing julie Pickens 2/10/26 Social Media Marketing, D2C Growth, Instagram Strategy, Performance Marketing julie Pickens 2/10/26

Why Followers Will Matter More Than Likes on Instagram in the Future

Likes are temporary. Followers drive long-term growth. Learn why Instagram’s shift toward retention and commerce makes follower growth essential for D2C brands…

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