Website Design

We Make It Easy — Full-Service Website Design & Management

Designing and building a new website should be a momentous and positive experience, not a stressful one.

We understand the importance of business websites and are confident that if given the opportunity, we can deliver an expertly crafted website and a great overall customer service experience.

What will set us apart from our contemporaries is that we design websites for performance. To us, a website is a marketing tool that’s goal is to drive business. We design Market Ready websites, built to grow your bottom line and bring customers to your door.

Mobile phone design

What’s in it for you?

Website design isn’t necessarily fun or glamorous work.
It’s about getting results that makes it all worth it.

Brand/Business Exposure

Visibility For Important Keywords

Website Traffic

Visits to Social Media

Phone Calls

Retail Store Traffic

Email & Form Requests

Newsletter Sign-Ups

Client Referrals

Sales (retail & online)

Statistical Impact & Trends

Customer Comments

Turn Browsers into Buyers

Make every website visit count!

  • Mobile-first website design
  • Your website engineered for performance
  • Enhanced functionality & security
  • Website maintenance, updates & training
  • Optimized for SEO & mobile search
  • Outfitted with analytics & custom reporting
  • Market-ready, built for performance
  • A stress-free experience
Man in wine shop

A plan that will help you generate new customers...

The team to achieve your business goals!

Vertical Rail has been designing, managing and marketing websites for 17 years. We have a veteran team that is here to make your project flow smoothly. We bring the design, strategy, technology, project management, maintenance and marketing to make your new website sing.


Affordable web design options that include strategy, account management and reporting.


Increase visibility, website traffic, leads & business that result in more customers or clients.


A highly experienced team of website designers working to grow your business.

Web Design Strategy – We Have You Covered

In today’s busy world the most important thing a consumer can give you is their undivided attention. It’s what you do with their attention that changes them from browser… to buyer. Now is the time to turn your website into your company’s most valuable asset.

Reflect your company’s brilliance

Develop instant credibility with consumers

Mobile responsive design

Attract new customers

Performance reporting and analytics

Google Premier Partner

Vertical Rail is a Premier Google AdWords Partner, in the top 3 Percent of AdWords agencies recognized for providing ROI results for AdWords clients. A trusted partner to our website design clientele, Vertical Rail stands for results. Expect unmatched expertise, service and strategy from a team of website design & Google AdWords specialists, passionate about business success.

What Our Clients Say About Us...

Cabrillo Music website

Cabrillo Festival of Contemporary Music: Jessica Frye
Custom WordPress Website Design, Development,
Maintenance client since 2013

“Rebuilding a website from the ground up is a very scary proposition. Vertical Rail managed this process for the Cabrillo Festival with grace, expert knowledge, and impeccable integrity. All through the project’s duration their team (Andrew, Melissa, Lynette, George) was responsive, thorough, thoughtful, gentle, informative and efficient… there are not enough positive adjectives in the book to fully describe how happy we were with both the process and the final product. They took our outdated, bulky content, helped us streamline it for the mobile age, and handed us back a site that is not only beautiful, but highly functional. Vertical Rail continues to be an essential partner in our ongoing web development needs, we are so grateful this world-class company exists right here in Santa Cruz County!”

Talmadge Construction website

Talmadge Construction: Adele Talmadge
Website Design, Website Management,
Maintenance & Marketing client since 2014

“We came to Vertical Rail because we wanted to increase the lead flow to our business and take the pressure of managing our website and marketing off ourselves. They explained to us that the output of our marketing was directly related to the presentation and organization of our website. They came up with a plan to update our website, blog, social media, email and newsletter marketing systems that they thought would give us the result we were asking for. They took over management of all of our marketing – web, print, video & social media and seemed to make it all work without our constant supervision. Ultimately the positive results started to appear. Their team did a really good job of working with us through the transition period and into what has become our new normal. They are all involved, responsive and really care about their work. Vertical Rail remains a trusted partner in our business’ continued success.”

Save The Waves Shopify website

Save The Waves: Gavin Comstock
Custom WordPress with Shopify Ecommerce (2017)

“Vertical Rail is an organization that loves what they do and it does not feel like work to engage with them. My experience working with the staff of Vertical Rail to implement a new website and e-commerce solution has been nothing but the best. The product delivered, the ease of working with their team, the knowledgeable and available staff, all of these combined for a customer service experience unlike what I have received before. Our website was delivered on time, meeting every goal we set, with an ongoing plan to ensure security and maintenance tailored to our staff needs. Vertical Rail has gone above and beyond what I would expect from a service provider. I can’t recommend enough that Vertical Rail be given serious consideration as THE TEAM to work with for your next web design project. We are 100% happy customers.”

The Artisan Group website

The Artisan Group: Valerie Guerrero
Custom WordPress with Membership Management
& Ecommerce Component (2017)

“I just wanted to let you know I absolutely love The Artisan Group’s new website! It is beautiful, and I over the past few months I’ve really learned how to use the site and the membership management piece to maximize my efficiency. My brand has been given a much needed facelift, and I couldn’t be happier with the results. We received so much great feedback, and it’s a true testament to the outstanding team you’ve put together at Vertical Rail. Truly top-notch in every way possible.”

What Differentiates Vertical Rail

At the end of the day, it’s about experience. Clients can expect a dynamic and highly experienced Google Ads team focused on competitive brand strategy that delivers results.

  • Developing highly effective and sales-driving E-Commerce and digital marketing strategies.
  • Driving significant growth in brand presence in Google.
  • Arming brands with the knowledge, strategies, and tools to drive continued growth.
  • Leveraging insights and data to fuel relevance improvement.
  • Developing strategies for leveraging the tools available through Google Ads.
Speak to Us About Your Project
Let us help you generate a bid or proposal for professional services.

Digital Marketing •  Marketplace Services •  Website Design •  Ecommerce