I Want to Increase My Online Visibility
Increasing visibility is an important goal for most brands. It’s a common motivation for expanding into new marketing channels, as well as increasing spend and hiring an outside agency.
However, identifying the most profitable new channels for your business isn’t always easy. With so much competition for visibility across multiple devices, simply throwing money at new initiatives is not the way to go. Without a more advanced targeting strategy and an understanding of each area, any advertising is likely to fail.
If your goal is to increase your online presence, it’s important to determine the best approach for your brand.
It’s understandable that sites appearing higher in search results get more traffic. Users will likely not sort through pages and pages of results to find yours. SEO takes into account how search engines see your website and – when done right – can boost your online visibility through the use of keywords, image alt text and meta tags. Optimization can make your site more search engine friendly, increasing your opportunity to be seen by customers.
If you really want to increase your online presence, you’ll want to build a relationship with your current and potential customers through social media channels like Facebook, Pinterest, Twitter and more. Publishing relevant content and quality ads aimed at your audience will increase your visibility and brand recognition.
When you publish intriguing and relevant content, it can spread on social media like wildfire – where your followers share with their followers and so on.
One of the most important things to consider when looking at social marketing is that they all have advantages and disadvantages, so it’s key to determine which channels are applicable to your audience. When you do, social media advertising can help you be seen well beyond your current customers.
With mobile phones dominating consumers’ attention and Internet usage, it’s vital to put a focus on mobile marketing to increase your company’s online visibility. If your website and ads do not perform optimally on cell phones, you’re losing a huge portion of potential customers who would see your brand.
And if you’re not currently marketing on mobile, it’s time to start. Not sure where to start? Hire professionals to get you on the road to successful mobile marketing that will get your brand recognized.
Crafting interesting content on your website that people will search for is key to increasing your online presence. With more relevant content on site and in the HTML code, Google and other search engines have more content to crawl and index your site for, which increases your visibility. Content includes blogs, videos, white papers, product descriptions and more.
SEO, as mentioned above, is connected to content development. An understanding of how the two are intertwined and the ability to successfully employ both will help you climb the search engine ranks and grab a greater share of organic traffic.
Pay per click advertising – including Google Ads (formerly AdWords) and Bing Ads – can not only heighten your online presence, but it offers the ability to track and analyze traffic. These analyzable results allow you to target campaigns more effectively, reaching even larger numbers of your desired audience and increase online visibility.
It’s important to note however that if you or your in-house marketing team doesn’t fully understand the keys to optimal PPC management, it’s probably best that you hire an outside agency.
Seize every opportunity to be seen by taking advantage of insights and analytics. By doing so, you’ll be able to use your data to target more relevant consumers.
An audit of your Google Analytics data can get you started with targeting the audience demographics, interests and devices most likely to result in conversion. That information can also be used to better manage your marketing efforts, making sure your ads are being seen by as many relevant users as possible for minimized costs.