I Want to Increase User Engagement
No matter what kind of business you are - user engagement matters. If you’re not engaging your users, you’ll quickly lose their attention - allowing them to leave your website, without any reason to return. It’s said that the most valuable thing a consumer can give you is their undivided attention – what you do with that moment has the power to make or break your brand.
But how do you boost users engagement? To boost user engagement, you need to understand your target audience - what do they love? What do they find funny? What excites them? But it’s not that simple, increasing user engagement requires a well thought out marketing strategy backed by analytical insights.
One of the most powerful tools available for understanding consumer demographics, tracking conversions, and learning how users interact with your website is Google Analytics. Google Analytics will provide you with the important data about your audience’s engagement with your content that is vital to your success.
Google Analytics will provide important data such as which device your target audience prefers and which types of content they enjoy interacting with on their preferred devices. Once you have this data, you can then apply these insight to your content development and marketing strategy to achieve best achieve your goal of increasing user engagement.
Videos, images and articles are generally the best forms of content for increasing user engagement across multiple devices. Video is an ideal medium for inspiring emotion and influencing conversions. Pictures and articles are ideal for social sharing, with written content proving particularly helpful for attracting inbound traffic.
A majority of businesses use some form of social media to promote their brand. Facebook, Twitter and Pinterest have all proven worthwhile for increasing user engagement and conversions. With Facebook being one of the most popular social apps, Facebook advertising has proven itself as one of the most convenient ways to reach a wide mobile audience.
Yet many businesses don’t prioritize social marketing because they don’t recognize the intrinsic word-of-mouth value in content sharing. They also don’t understand how a strong social media presence can build credibility and improve reputation.
At Vertical Rail, we can help you increase user engagement by analyzing your web data to determine the best methods for connecting with your customers and by creating exciting content.
The videos and written content we’ve created for clients have helped them to generate brand awareness, website traffic, and improve conversion rates, while also drive user engagement. If you’d like to see how we can help your business, request a quote for any of our recommended services.