MINIMIZE SPEND AND MAXIMIZE SALES
How and if your product listings are seen in shopping engines – like Google Shopping and Bing Ads – is a direct result of how your product feed is optimized. Data feed optimization is more art than function. To properly optimize your data feed, you need an understanding of how keyword positioning directly affects those shopping results. While some treat it as a one-time ordeal, data feed optimization should be an ongoing process. The consistent monitoring of your campaign data is critical to your continuous success, as to make sure your data feed reflects any significant changes in consumer behavior.
The better the product data feed optimization, the better the opportunity to increase your return on ad spend. We take an advanced approach to optimizing shopping feeds, in order to minimize spend and maximize sales.
Increase Conversion Rates
Increase Brand Recognition
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Our Shopping Feed Optimization Services
A feed is the file that holds all information – or attributes – about the products you sell, including price, condition, and availability, which allow customers to search and find your items. We pull all of your current product information so that we have access to the most up-to-date data.
Since your store’s product categories may not exactly match the categories available on the various shopping engines, it can be time consuming and confusing to try to match everything correctly. But it’s critical that products are entered into the appropriate categories in order to be found in searches.
Shopping ads use product data to decide when and where to show your ads. Sellers often don’t take the time to research what keywords users are searching to find the products they’re buying – that’s where our experts come in. We do the keyword research to ensure your product data includes the important terms buyers are using to find what they’re looking for. Our process includes examining your industry, audience, and niche to ensure we’re using the most relevant and popular keywords in your strategy.
We apply the correct attributes to your product information to appeal to the needs of the shopper and the needs of the shopping engine. This allows the search engine to categorize and sort your products properly, ensuring your products show for customers who search for them.
To make the most of any shopping engine, every individual product SKU deserves attention. By optimizing products SKU by SKU, you’re assured that every product has the best chance of being shown for relevant searches.
Your complete product data feed should be uploaded monthly, and if your data changes regularly, it’s important to upload your feed more often. Many sellers don’t have the time to keep on top of data feeds, and that’s where we come in and allow you time to focus on your business while we deal with feed submissions.
Problems We Solve With Shopping Feed Optimization
Poor Product Titles
Product titles are one of the keys to making your ads relevant to users. If the title isn’t optimized, it may not show to qualified traffic and if it is shown, a user may not even click on it. It’s important to optimize titles with relevant keyword and information that will catch the eye of a potential buyer.
Low Quality Photographs
Optimization isn’t only about the text – images are incredibly important since they’re the first thing seen by searchers. Image links should be optimized to include high-quality photos with accurate product variants.
Although only a certain number of characters will show, it’s important to keep in mind the character limit in shopping engines (i.e.: Google Shopping limits to 5,000 characters, with about 160 of those showing). When you take advantage of this limit, you can include additional product and company details that may help your product show in search results.