Get Found in Organic Search
The internet has grown leaps and bounds, now overwhelmed by billions of web pages vying for attention. Most queries now return millions of search results, causing those who care about their visibility in search engines to invest in PPC. However, with so much competition causing average CPC to increase, it’s essential to further prioritize search engine optimization (SEO).
With so many updates to search engine algorithms over the past few years, it’s important to consider each of these SEO elements separately when analyzing your opportunities for improvement.
Expert Account Management
Increase Site Relevance
Increase Quality Traffic
Quality Content & Links
Expert Measurements & Analysis
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VERTICAL RAIL’S APPROACH TO SEO:
Ranking is important, but attracting high quality traffic is more important. We help companies increase their organic traffic from Google and other search engines by optimizing their website structure and content around the right search queries. Our strategy involves optimizing for a variety of keyword combinations that searchers actually use to find your products, services, or information. This approach allows us to target searchers at various stages of the buying funnel, driving them to your website and guiding them forward towards conversion.
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A holistic approach to SEO includes a number of primary on-page and off-page elements – website structure and design, content, link-building, and social sharing.
Website structure and design have become most important, because if your website isn’t mobile friendly and has a slow load speed, you won’t rank as well and will suffer a high bounce rate. Second to site architecture is content, because optimizing your content and creating more landing pages will improve your rank and generate more quality traffic and leads.
Once your website and content have been optimized for search, you can then focus your efforts on linking and creating shareable content. This will not only help to build your authority within search engines, but increase your online visibility and traffic as well.
We’ve helped many of our clients increase their search rankings by building mobile-friendly, fast-loading websites. We’ve helped our clients optimize their content and meta information for both local and national searches, depending on business type and goal. We’ve also helped clients optimize their content in conjunction with managing their PPC campaigns, helping to improve their AdWords quality score and lower their average CPC.
Whether you want to improve your website, optimize its content, or increase your online presence, we can help you achieve your SEO goals.