Get Found In Organic Search
Ranking is important, but attracting high quality traffic is more important. We help companies increase their organic traffic from Google and other search engines by optimizing their website structure and content for the right search queries. SEO continues to serve a critical part of the digital marketing puzzle that also amplifies and makes better use of other channels such as social media, paid search, display advertising and other types of advertising. Whether you have a many-thousand page ecommerce site, or a static 10-page website, we’ll work to optimize your site for a variety of keyword combinations that searchers use to find your products, services, or information.This approach allows us to target searchers at various stages of the buying funnel, driving them to your website and guiding them forward towards conversion.
What To Expect From Professional SEO Services
Every SEO project begins with a structured audit of your website, it’s performance, and it’s appearance in Google’s organic search results. From this audit, we’ll develop a strategy and plan to help improve your website’s health. First we’ll identify the keywords most relevant and important for your particular industry and niche. Then we start optimizing your site for those terms, which will often include detailed website restructuring, page optimization, content sculpting, and technical optimization. Throughout this process, you can expect your account manager to keep you informed about the status of the project from beginning to completion.
- Expert Account Management
- Increased Site Relevance
- Increased Quality Traffic
- Quality Content & Links
- Reporting & Analysis
- Quantifiable Results
We’ll use a variety of sources to find ideas and data about keywords that are relevant to your business, your products, or your services. Then we’ll use tools to gauge the popularity, competition, and seasonal trends associated with those terms. After a detailed analysis, we’ll map keywords to your site structure and incorporate relevant keywords in the content throughout your website.
WEBSITE DESIGN & STRUCTURE
Website structure and design are crucial in communicating a clear hierarchy of information for users and for the search engines. We’ll work with you to restructure your sitemap to best position your website for search. This may include restructuring your navigation, adding pages, and removing extra pages or unnecessary content. The final structure of your site should be simple to navigate and aid users in completing their goals.
Optimizing the content on your web pages requires incorporating the right keywords into your titles, meta descriptions, body content, headers, image alt text, link text, and other crucial areas. We perform this work delicately, being careful to send the right signals with a keyword frequency that is natural, enticing, and engaging to users.
We will incorporate a technical crawl and analysis of your site to identify any technical issues that need to be fixed. This may include submitting your XML sitemap, correcting 404 errors, fixing broken links, and identifying site-speed issues, among other technical issues. Since Google aims to give users a good experience on the web, technical optimization remains a critical part of your website’s performance in organic search.
LINK BUILDING STRATEGY
Once your website and content have been optimized for search, you can then focus your efforts on linking and creating shareable content. This will not only help to build your authority within search engines, but increase your online visibility and traffic as well. We can often help in crafting a strategy for content creation and outreach for building valuable links that will drive good traffic on their own while also lifting your authority in organic search.
MOBILE FIRST APPROACH
We’ll consult with you to create a website experience that is mobile friendly and mobile optimized. With well over 50% of all online searches coming from mobile devices, Google has switched over to a mobile-first index. This means a mobile-friendly website is required to maintaining good rankings.