Search Engine Optimization

The Foundation of Digital Marketing

SEO is a critical part of the digital marketing puzzle that amplifies and makes better use of channels like social media, paid search, and display advertising. Attracting high-quality traffic is essential to all businesses and optimization is key.

Whether you have a thousand-page ecommerce website, or a simple 10-page static website, optimizing your site will help consumers find you in search results, including image search, voice search, video, and apps.

We offer full-service SEO using our in-house SEO experts along with the latest technology and 3rd party tools.

  • Improve Visibility & Impression Share
  • Grow Quality Traffic
  • Increase Sales
  • Increase SEO Assisted Conversions
  • Greater Sales Data and ROI transparency

SEO: The Foundation of Digital Marketing

Attracting high-quality traffic is essential to all businesses. When someone searches for your brand, your digital presence should occupy almost the entire first page. Our holistic approach to optimization gets all of your digital properties ranking for branded terms so that you own your online reputation.  Image search, voice search, video, and apps – all are part of organic search and have changed the way that we think about SEO. Responsive, mobile first, adaptive – optimizing your site is much more strategic than simply throwing on some meta data and hoping for a thumbs up from Google.

Features of our SEO Services

Every SEO project begins with a structured audit of your website, its performance, and its appearance in organic search results. From this audit, we’ll develop a strategy and plan to help improve your website’s health.

Our all-encompassing approach to SEO includes:

  • SEO strategy, plan & schedule
  • A professional audit of your website
  • Identification of the most relevant keywords
  • Website optimization
  • Analytics & analysis
SEO SERP Results

Reaching Your SEO Goals

The Vertical Rail team takes a multi-faceted approach to SEO. It’s critical that we identify areas that are lacking and determine an SEO strategy customized to your  business and goals.

Objective evaluation

We start with an assessment of your current website SEO to get an overall baseline of performance.

Identify blind spots

We incorporate a technical crawl and analysis of your site to identify any technical issues that need to be fixed. Since Google aims to give users a good experience on the web, technical optimization remains a critical part of your website’s performance in organic search.

Identify growth opportunity

We’ll find data about keywords that are relevant to your business, and gauge competition and seasonal trends. We perform this work delicately, being careful to send the right signals with a keyword frequency that is natural, enticing, and engaging to users.

Visibility & Traffic

We’ll work with you to restructure your sitemap to best position your website for search. Once your website and content have been optimized, we focus on link building and creating shareable content. This will not only help to build your authority within search engines, but increase your online visibility and traffic as well.

Consultation

We offer a consultation based on expert marketing analysis, where we’ll discuss our findings, and share with you a breakdown of what we can accomplish for your business with SEO.

Vertical Insights
Video in Search

Amazon Video in Search Guidelines

Amazon Video in Search allows Amazon sellers to connect with consumers using content-rich video in mobile search results on the iOS and Android app. These ads are shown below the fold in the search results for keywords that are relevant to your product. Video in Search offers both Product Detail Page and Custom Landing Page campaigns, and each has specific guidelines and requirements.

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Google Lead Form Extensions

Lead Form Extensions (Beta) Introduced by Google Ads

Google Ads has been making significant changes and feature updates all year. At Vertical Rail we’re happy to welcome the “Lead Form Extensions” to our suite of tools to capture new customers. The new extension format allows advertisers to attach a form directly to a Google Ad, and consumers can fill out the form without ever visiting a new website. Advertisers are allowed to use text and an image to influence consumer interest, and Google has guidelines to ensure transparency and fair business practices, like providing the advertiser’s privacy policy.

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Amazon born to run

What is Amazon’s Born to Run Program?

The Amazon Born to Run Program is a way for vendors to launch new products and build sales velocity quickly. Amazon will generally wait for new products to gain traction before placing a large order, but the program, available to 1P sellers, gets Amazon to purchase a large quantity of your new product right off the bat. 

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