Website Design and Marketing Services for Non-Profit Organizations
Vertical Rail has been working with the non-profit sector since 2002. Out of all of the industries we have worked with, performing website design and promotional services for non-profits has been one of the greatest sources of enjoyment and reward for the company.
Part of our mission in business is to help make the digital world a better place, and working with non-profit organizations allows us to do just that. We are proud to support organizations whose mission is to help others with affordable and competitive rates for website design, website maintenance and promotional services.
Vertical Rail offers a discounted rate for non-profits for the following services:
Custom WordPress website design
Membership-based website design and programming
WordPress maintenance updates
Google Ads (formerly AdWords): Text ads, display ads, remarketing campaigns, mobile ads, proximity ads
Google Grants: Campaign setups, management and in-house staff training
Social Media: Including strategy, management and contests
Website maintenance, trouble shooting and analysis
Brochure and print advertising design
What is our experience with non-profits?
Since 2002 we have worked with dozens of website design and marketing projects for non-profit organizations. We have performed work for national and international organizations, local and regional chapters of national non-profits as well as independent organizations.
Some of our most memorable relationships have been with the American Diabetes Association, Juvenile Diabetes Research Foundation (JDRF), National Alliance on Mental Illness (NAMI), Service Corp of Retired Executives (SCORE) and the Small Business Development Center (SBDC), among a long list of others. In addition to 501 C 3 non-profits, we have worked with more than fifty 501 C 6 chamber of commerce and destination marketing organizations throughout the U.S.
How does our experience benefit our clients?
As a busy and effective marketing and website design company in the for-profit sector, we know how to get results for our clients. Our collective experience and vision allows us to bypass learning curves and jump in where the organization needs help, direction and results.
We are expert listeners, managers and educators that help organization management and board of directors make the right decisions regarding their digital strategy. Our process is to listen to the needs of the organization, present the options, educate the decision makers and perform great work – each and every time.
In addition to offering a discount rate on website design and marketing services, we are proud to offer a free 1-hour project evaluation and analysis. If you have a project that you would like to find and retain the right vendor, we invite you to speak with us and learn how our experience can work for you.
What is our approach to social media and social media management on behalf of non-profits?
We believe there is no such thing as a one-size-fits-all social media plan, which is why we take a custom tailored approach to each client’s social media. An effective social media strategy requires us to know your organization inside and out - so that we can understand its goals and its voice.
Whether your marketing goals consist of educating through social media, driving web traffic or building awareness, the Vertical Rail team consists of social media specialists who have helped organizations of all sizes excel on various social platforms, from Facebook, Instagram, Twitter, Pinterest, Tumblr and more.
Our collective experience in social media marketing and content development makes us effective in building your online presence and engaging with your target audience on an individual level.
What makes a good non-profit website?
There are many factors that go into creating a website to represent your non-profit organization. A good website will incorporate the following:
Mobile-friendliness: We generally see 50% to 75% of traffic on websites coming from mobile devices. Your site must be mobile-friendly, by having a stand-alone mobile solution or by having one website that is mobile responsive to any screen size.
Balance: The right amount of content for search engines and for your users.
Visual appeal: Modern visuals and technology to improve the user experience.
SEO: Google “grades” you on two fronts – what your site says it has in it, and how your users function within it. You can construct the most perfectly optimized site SEO-wise, explaining in detail what your site is about, but if your site is confusing or convoluted, it will tank. On the other hand, having only beautiful visuals with little content, not explaining who you are or not optimizing your site will cause Google to be confused, and not know what to do with your site. Therefore, your site will also tank. You need properly optimized pages and content for search engines.
Clean code: A properly-constructed website from a programming standpoint, using industry best practices.
Accessibility: Proper tags and programming to assist users with challenges.
Excellent hosting: Site speed and uptime matter deeply. We can assist with the right host and level of account for your traffic.
Simplicity: Intuitive and easy navigation, so users can get around in your site to find what they need.
Contact info: Users want to reach you via email, phone, maps, etc. in the event they have questions or if they want to learn more about your organization.
Blog: Keep a regular schedule of publishing new content to keep users coming back. Blogs can consist of everything from events where your non-profit is represented and photos, to sharing success stories related to your organization and those you assist.
Interaction: Anything you can do to engage your audience – and give them a reason to come back to your site again and again – is important. This is where the lines blur between website design and marketing, so just in terms of your website, you can blog and ask for comments, create landing pages from social promotions or have a newsletter sign-up if you send emails out to your readers.