I Want to Make My Website Mobile Friendly
With over 1 billion mobile web users worldwide, having a mobile friendly website has become more important now than ever, the rapid growth of mobile web users has made having a mobile friendly website more than just a good practice - but an absolute necessity. Nowadays, mobile users expect an experience that’s been optimized for their device and if your website isn’t up to par, your first impression will likely be your last.
But despite the growing importance of being mobile friendly, not everyone knows exactly what it means for a website to be mobile friendly - let alone - how to go about achieving this goal. And avoiding the jump to a mobile friendly site can only do you a disservice, by causing potential customers to bounce from your website only to never be seen again.
Once your website has been designed for the mobile screen, you must then take into consideration conversion rate optimization (CRO) to further optimize your website for a user friendly mobile experience. The process of conversion rate optimization (CRO) can often become a long and arduous one – in which A/B testing, funnel analysis, and micro-moment analysis will reveal the remaining real issues with your website worth fixing.
Regardless of what stage you’re at in the process with your mobile website, Vertical Rail can help you achieve your marketing goal. At Vertical Rail we’ve helped many clients analyze and interpret their Google Analytics data to develop custom marketing strategies to improve lead generation.
Thanks to the growth in mobile, mobile search is surpassing desktop. Mobile commerce is expected to account for a significant portion of total e-commerce revenue. Mobile advertising revenue is expected to triple over the next few years.
The expansive growth in mobile means that businesses need to incorporate mobile marketing into their digital strategy if they wish to remain visible and competitive. Still, the concept of “going mobile” is misunderstood by many online marketers. What most fail to realize is how easy it actually is. In reality, the most difficult aspect of mobile marketing is web design.
If you don’t have a mobile-friendly website designed with user experience in mind, even the best distribution strategies will fail to convert.
m(Dot) designs are the original solution for mobile users. Prior to the creation of m(Dot) websites, mobile users had to wait for the entire unoptimized site to load and struggle through navigating a design intended for desktop on their mobile phone. Nowadays, with m(dot) design, you create a separate version of your website specifically optimized for mobile users. The m(Dot) experience typically contains less content, simplified navigation and fewer images for a streamlined mobile experience. It does not have to be a copied rendition on the desktop website experience.
Responsive design is a newer solution. With a responsive design website, you simply create a website that responds to the user’s behavior and user environment based on screen size, platform and orientation. As the mobile user switches devices from their laptop to iPad, the website will automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website will have the ability to respond to the user’s device preferences and settings.
The dramatic rise in mobile data usage has put necessary pressure on businesses to become mobile-friendly. Many brands are now taking a “mobile-first” approach to redesigning their websites, which is proving to increase visibility, sales, and lower bounce rates. But exactly what does “mobile first” mean? The mobile first paradigm shift has to do with businesses choosing to design an online experience for mobile users first, before designing for desktop – or any other users. Mobile first, however – can come in various forms with some businesses opting to design M-Dot websites and some choosing to design responsive websites.