Win the race. I felt like I was constantly behind in a race, chasing many of the comparison shopping sites to keep up with both their changes and those my competitors made. Once I turned the management over to Vertical Rail, I had confidence that I was in the lead and no longer running a losing race – I was in it to win. –Company Chief Information Officer
Our client is a B2B supplier of top quality restaurant appliances and supplies.
A prominent player in the commercial kitchen industry, they experienced large growth as a merchant in Google Product Search. But then, Google switched from free Google Product Search to paid Google Shopping.
The highly competitive commercial kitchen industry was scrambling to cope with the onset of the new paid model of Google Shopping. We had to act fast and efficiently to stay ahead of the curve when establishing our client’s market share.
We devised a strategy to help them onboard and combat the challenges of the new Google Shopping. We immediately:
- Optimized their product data feed to gain them visibility.
- Launched customized PLA campaigns in Google AdWords.
- Organized campaigns by product type and applied bid management to each product.
The growth was undeniable.
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