Our client produces grilling accessories for a wide range of grill sizes and types. The company maintains a website and social presence, but all online sales come from Amazon.
The client wanted to increase sales in the Amazon marketplace while getting a better economy on advertising spend. We took over the client’s Amazon Marketing Services and created a campaign structure that properly segmented and marketed the client’s most important products. We focused on spending ad dollars on high converting keywords and building cross-product engagement through Headline Search, Product Display, and Sponsored Product ads.
Through these efforts, sales through advertising saw a significant increase. After our advertising program began in 2018, we increased revenue from ads by 188%, improved Return on Ad Spend by 97%, decreased CPC by 49% and increased orders by 346%.
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