For better than a year now, I’ve relied on my team at Vertical Rail to provide me with the information and account management that has enabled my online sales to double and continue to grow. –Shane Martin, Owner of Classic Cycling
Classic Cycling is a small, hometown shop run by avid cyclists, who strive to stay ahead of the curve with the newest technologies and trends in the competitive cycling world.
Our client’s attempt to self-manage their Google AdWords campaigns did not generate positive results.
Ultimately, their in-house campaigns were: bringing a negative Return on Ad Spend (ROAS), not increasing revenue or transactions, and not achieving their marketing goals during their off-season.
In order to get our client’s AdWords running profitably, we devised a strategy to:
- Restructure their existing campaigns after extensive keyword research.
- Build and organize new campaigns to generate more revenue, during their peak months as well as their off-season.
- Optimize their landing pages to lower their average CPC and improve ad quality score.
In one year, Classic Cycling’s ROAS surpassed 1000%, while revenue increased over 300%.
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