At the end of last year, I challenged the Vertical Rail team to keep our sales high, after a successful Holiday season. They have not only achieved that goal, but have exceeded it. My sales continue to improve, and their team is instrumental in that success. Best of all, the Vertical Rail team is always there for me to talk to (even during their lunch). They take their time in explaining what is going on, and keeping me in the loop with new ideas and data. Vertical Rail is a real team effort and they are “My Team”. –Shane Martin, Owner of Classic Cycling
Classic Cycling is a small, hometown shop run by avid cyclists, who strive to stay ahead of the curve with the newest technologies and trends in the competitive cycling world.
Overall, the user experience of our client’s website needed improvement through content development. Their category and brand pages lacked adequate content, while their existing content needed to be optimized for missing keywords.
After experiencing great success through our management of their PPC and data feed optimization, Classic Cycling wanted our team to help them implement an SEO plan.
We developed and implemented the appropriate SEO strategy, effectively:
- Creating an easy and effective user experience for their website through content development.
- Performing keyword research to develop relevant content, designed to expand their keyword markets.
- Ensuring their on-page content maintained their brand voice and resonated with their target customers.
In one year, organic traffic, transactions and revenue all increased. Average visit duration also increased, as well as bounce rate decreased.
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