Altec Lansing is a leading manufacturer of audio products, from wireless headphones and outdoor Bluetooth speakers to waterproof sport earbuds and indoor sound speakers.
Altec Lansing needed of a team of Amazon experts. The company’s in-house Amazon marketing efforts were producing underwhelming results and they needed professional help. As with most companies, the primary goal was to increase overall sales in Amazon and significantly drive down their Advertising Cost of Sale (ACoS).
We implemented a program for Altec Lansing where our main objectives were to:
- Manage Sponsored Ads campaigns to increase sales
- Optimize products to increase winning Buy Box percentage
- Achieve a 15% or lower ACoS
We focused on creating and implementing the appropriate strategy, tailored to their industry, to reach our targets and accomplish the objectives.
Our strategy was two-fold. First, we managed Amazon Sponsored Ads and created product-specific target type campaigns for Altec Lansing. Secondly we optimized product information to enable Altec Lansing to win the Buy Box.
Within a month, we saw impressive improvements in the Key Performance Indicators (KPI) and the numbers only continued to progress from there.
After 3 months, Altec Lansing saw extraordinary increases in visibility, clicks, product Buy Box win percentage and transactions. Their ACoS decreased by nearly 90% of their baseline – far surpassing the original goal. Overall, they achieved a nearly 200% increase in revenue from Sponsored Ads.
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