I’m overwhelmed trying to manage my company’s marketing efforts
Marketing your business in-house can quickly become a larger task than expected. It’s easy to feel overwhelmed when small business owners already wear multiple hats. Even with a dedicated marketing team, your business’ multi-channel efforts may be lacking the attention and knowledge that an outside agency can provide. While this is especially true for small businesses, it is also valid for big companies.
Many often stay on top of their marketing channels when they’re not busy, but things start to pile up, campaigns begin to lack the necessary attention and social media posts become few and far between.
Rather than juggle all the avenues internally, let us help your business reach its full potential. Together we can take control of your marketing and ensure there is a consistent and conducive strategy in place to be visible and profitable.
Often overlooked, but still important is the optimization of on-page content, metadata, site organization, and yes - links. Search engines return results based on factors including keywords and intent. This means that while keywords are important, the algorithm also accounts for intent of the landing page.
In order for a website to rank highly for the most appropriate search results, the keywords should match the consumer’s search query intent. Through optimization of the site’s on-page and off-page content, you’ll ensure you’re attracting quality traffic.
SEO is not a one-and-done practice; it’s necessary to continue researching customer trends and keywords for changes and new opportunities.
Pay Per Click is a wide domain. This category includes networks like Google Ads, Bing Ads, Facebook Ads, Amazon Sponsored Products, Yahoo Gemini, and more. With such a vast array of platforms, it can quickly become a daunting task to specialize strategies for each type of platform. Not only are the platforms different, but they are constantly changing with added features or new algorithms.
A business could be losing out on profitable visibility if they are only taking advantage of one of these platforms. There are lots of opportunities available that an outside agency can help identify to ensure full utilization of the available tools.
According to the Google Consumer Barometer, 72% of consumers use a smartphone. Mobile cannot be ignored. A responsive website is a crucial part of your marketing efforts. It can be the first interaction people have with a business - everyone wants a good first impression!
If a consumer is visiting a website on their mobile phone and they experience slow load time or page errors, it leads to increased page abandonment. A user-friendly site leads to more sales by making it easy for consumers to convert. Not only is a slow loading site a deterrent to mobile searchers, but it also affects a site’s rank in mobile search results. Increased marketing efforts can be inhibited by a lackluster site.
Mobile search and mobile commerce are crucial points in the consumer funnel. By putting an emphasis on mobile marketing, we can drive more people to convert. This encompasses ad extensions, location targeting, call extensions, and more.
Mobile-friendly marketing might not be at the top of a business’ to-do list, but it should be made a priority to avoid missing out on quality traffic.
Comparison shopping engines, such as Google Shopping and Amazon Product Ads, are very visible to searchers. Having products featured in the shopping section of a results page is a coveted spot.
The first step to being present on these channels is to upload a product feed. Often this step is enough of a hurdle to prevent companies from proceeding. Even when the marketing department has the ability to upload a product feed to the engine, there is often much room for improvement. Here is where an in-house department may fall short.
A specialized agency provides further attention and optimization. Optimized data feeds ensure your results are appearing for the appropriate searches and ad dollars are maximized.
Despite digital domination, print advertising remains a valuable medium. Creating a captivating and memorable ad in a magazine, newspaper or flyer can have impact when seen at the correct time.
Ad creation involves thought and detail about the brand and their message. Everything from the colors to the copy and size of the ad contribute to its effectiveness. A specialized agency helps prevent wasted spend by determining where, when, and how to distribute your print ad for maximum visibility. A well-delivered print ad leaves the consumer with a positive image of the brand.
When it comes to advertising, one of the most important things to an effective marketing plan is evaluation. To minimize overspending, advertisers should know what is working and which avenues to pursue or discontinue.
A survey by LeadPages of 1,000 small business owners found that almost half of them aren’t sure if their efforts are effective and 13.9 percent know for sure they aren’t.
Through the use of powerful tools, such as Google Analytics, we can track consumer data including demographics, behavior, and conversions. Analyzing this data provides insight that can identify both strong points and problems. This includes effective campaigns or posts, target locations, and areas of weakness on-site and in the marketing funnel.
Evaluation is an important step in making business decisions. The data can identify where in the buying process consumers are falling out and why. Based on these actionable insights, advertisers have the power to improve their conversion rate, visibility, web traffic, and sales.