Why Am I Not Getting Quality Leads?
You poured your heart and soul into creating a website to drive lead generation for your business - but yet few leads you’re driving from your website are actually quality leads. Maybe you’re getting too many false leads or worse - no leads at all.
All you know is that you need more quality leads and aren’t sure how to get them.
Low-quality leads can be symptomatic of several things. It’s possible that your social presence is doing you a disservice, with too many negative reviews promoting a bad reputation. Or, your PPC campaigns could be targeting the wrong audience altogether. It’s also possible that while you have plenty of website traffic, the right type of visitor just isn’t converting. While the list of potential issues that are driving your lead generation down could be minute or expansive- one thing is certain, generating well-qualified leads from your website is a vital part of your business's overall success,
If you’re struggling with generating quality leads on your website, consider whether you’re making any of the following common mistakes with your current marketing plan.
Perhaps you’re already investing in pay-per-click (PPC) advertising or maybe you haven’t a clue what PPC advertising is. Wherever you are with pay-per-click advertising, it’s important to note that there are billions of searches conducted on the Internet every month in the United States and that the opportunity for leads is out there.
If your pay-per-click campaigns aren’t executed correctly, it typically will result in wasted resources – especially if you fail to identify, develop and implement an effective strategy, thus providing your business with false leads or no leads at all.
Not directing appropriate traffic to your PPC campaigns often results in leads that aren’t qualified, which equals a waste of time – and money – for your business. Expert PPC management, advanced targeting and the use of proper keywords will ensure that only the most qualified leads are referred to your business.
Maybe you have a beautiful website design, persuasive copy, great call-to-actions – but the leads still aren’t rolling in. Despite your attempts at making changes, you’ve seen little to no improvement in the quality of your inbound leads.
The process of Conversion Rate Optimization (CRO), especially for those who aren’t fully trained in what to look for, can often be a long and arduous one – but is necessary, especially in revealing the micro-moments in which your potential leads are abandoning or losing interest in your site. Conversion Rate Optimization takes into consideration issues that may be occurring within your website such as your website’s silos, load speed on different web browsers, and importantly, the quality of any on site forms that will be capturing inbound leads. Conversion Rate Optimization, however, is a broad topic, not limited to the aforementioned issues and is unique to each website.
A majority of brands now take advantage of social media platforms to promote their business. Facebook, Twitter, Pinterest, and LinkedIn are all worthwhile outlets proven to increase referral traffic, thus increasing the likelihood of potential inbound leads. Many times, professionals simply aren’t aware of the abilities of social media platforms to assist in driving leads, for example, did you know that you can use Facebook to remarket your services to past website users? Harnessing this power can often prove beneficial, especially in reaching a wide mobile audience.
Your social presence also has the ability to build credibility and improve reputation; likewise, a poor social reputation can do the opposite. If you feel you’re receiving little to no leads from social, it’s also important to consider the overall presence of your business on social media. Social media is all about engagement, so you must consider how your company has been engaging with its audience online. If your engagement is negative – it’s likely potential leads are put-off by seeing such engagements. Staying professional, customer service-oriented, on-topic and positive is vital to brand’s representation.
While simply having a well-functioning website is a vital part of lead generation for your business, it’s only beneficial if it’s filled with content that your potential customers are seeking. Businesses that have been prioritizing content development as part of their inbound strategy steadily achieve higher qualified leads. This is likely for several reasons - websites with relevant content easily attract their target audience and are likely to have stronger organic search engine rankings. Additionally, keeping your website updated with relevant content will ensure that the leads your website generates are relevant to the services you provide.