I Want to Generate More High Quality Leads
Generating leads is a key goal for most B2B and service businesses. It’s why inbound strategies and search marketing campaigns are often in place - and it’s ultimately vital to the overall success of your business. After all, where would you be without good, solid leads? Leads are the life blood of your business and are an essential part of your growth.
But sometimes the best approach to generating leads isn’t always clear, nor is it simple. Your business may have already developed a solid inbound lead strategy, yet your website needs optimizing and you haven’t a clue where to start. Maybe you simply don’t where to begin with your inbound strategy and because of this and miss out on the bounty of inbound opportunity. Or, perhaps your search marketing campaigns are doing you a disservice by attracting the wrong traffic.
Regardless, of where you stand with lead generation - it’s important to note that generating more leads only begins with making sure your website’s design clearly positions your brand and communicates your call-to-action. Only then can you benefit from a targeted marketing strategy.
In lead generation, business owners always want to drive consumers to the phones or into retail spaces. Think of your website as your receiver of all online contact – as it receives social marketing and your pay-per click marketing. Your website is part customer service rep and part sales person. The stronger your website is, the better your marketing will be.
With an advanced targeting marketing strategy, your advertising can be visible to the most relevant users across both search and social channels - generating you only the most qualified leads. Pay-per-click marketing can target by keyword, device, location, demographic, and psychographic. As a business owner with a strong marketing strategy, you have the power to control the message that is being sent on an individual level.
By using Google Analytics, you can determine the demographic and interest of users most likely to convert for your business, thus making sure your advertising is only shown to the appropriate audience. You can also take advantage of remarketing lists for all past website visitors and those who did not complete specific actions on your website, advertising yourself to those who have shown an interest in your business already.
While website structure and design are still most important, optimizing your content and creating more landing pages is vital to improving your rank and generating more quality traffic and leads. Once your website and content have been optimized for search, you can then focus your efforts on linking and creating shareable content. This will not only help to build your authority within search engines, but increase your online visibility and traffic as well.
Despite a majority of brands using some form of social media to promote themselves, many businesses still don’t prioritize social marketing because they don’t recognize the intrinsic word-of-mouth value in content sharing. They also don’t understand how a strong social media presence can build credibility and improve reputation.
However, even companies that do recognize this value don’t always understand how various platforms work. Many times, professionals are simply not aware of certain features. For example, did you know that you can use Facebook to remarket your content and services to your email lists and past website users? Not taking advantage of these features can often lead to businesses missing out on valuable leads.
At Vertical Rail, we’ve helped many clients analyze and interpret their Google Analytics data to develop custom marketing strategies designed specifically to improve lead generation. If you’d like to see how we can help your business, request a quote for any of our recommended services.