How to Create a Google Video Ad
Creating a Google Video Ad isn’t difficult. We offer 10 simple steps to creating a video ad campaign to help showcase your business.
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Creating a Google Video Ad isn’t difficult. We offer 10 simple steps to creating a video ad campaign to help showcase your business.
A Google Video Ad is video ad content hosted on YouTube that can appear on YouTube, partner sites, and on apps on the Google Display Network.
Mobile video viewers are on the go and distracted, so they consume video differently. Make sure to consider these five factors before creating mobile video.
YouTube cards are interactive “panels” that slide in and out when a video is playing, encouraging further interaction by the viewer. You can add up to 5 cards, which include images, text, or clickable links.
Freebooting is downloading a video and re-uploading it to your website or social network without permission to do so, or claiming it as your own.
While “going viral” is a relatively simple concept, defining the threshold or benchmark for when something has actually “gone viral” is complicated. There are a number of controversial factors to consider, including: number of views/shares/links, how many unique users the content has reached, the rate at which the content is consumed, and the lifetime of the content.
Many eCommerce store owners want the convenience of embedding a video into a product page. Youtube automatically includes suggested videos at the end of every video, which can distract users and even contain information that would deter potential customers from making a purchase. Here is a quick tutorial on how to remove suggested videos from embedded Youtube videos.
If you’re new to Ads video campaigns, you might not understand the metrics yet. Read on to learn view rate, CPV, impressions, clicks and more.
Lightbox ads are unique engagement ads that show on the Google Display network. While being available for desktop display since late 2012, Google recently announced that Lightbox ads are now available globally across various screens. This makes it easier than ever to create engaging, responsive video ads for both computers and mobile devices. The following is a tutorial on how to create Lightbox video ads, including a few explanatory notes that I found unclear in Google’s setup instructions.
If you’re ready to start using online video to advertise on YouTube and the Google Display Network, here’s how to set up your first AdWords video campaign.
Visual storytelling (and/or visual narrative) is an increasingly important marketing practice. “The art of communicating visually in forms that can be read or looked upon”, visual storytelling emphasizes the expression of ideas and emotions through performance and aesthetics.
Vimeo Plus and PRO members can easily make mobile-compatible versions of their videos. This step by step tutorial will show you how to enable video viewing across mobile devices.
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