Knowledge Base

Video Production & Marketing

What Are YouTube Cards & How Are They Used?

YouTube cards are interactive “panels” that slide in and out when a video is playing, encouraging further interaction by the viewer. You can add up to 5 cards, which include images, text, or clickable links.

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What Is Freebooting?

Freebooting is downloading a video and re-uploading it to your website or social network without permission to do so, or claiming it as your own.

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What Does Going Viral Mean?

While “going viral” is a relatively simple concept, defining the threshold or benchmark for when something has actually “gone viral” is complicated. There are a number of controversial factors to consider, including: number of views/shares/links, how many unique users the content has reached, the rate at which the content is consumed, and the lifetime of the content.

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The E-commerce Marketing Guide to Preparing For the 2015 Holiday Shopping Season

Within these pages, you’ll find a plethora of tips, features, and strategies to make this your best holiday shopping season ever. We’re confident in suggesting these strategies to you because they’re all relevant, proven, and supported by industry data and results we’ve experienced. Each chapter offers its own insight, so you can choose to read any or all sections at your leisure. However, when read in full, this guide provides complete insight into how historical holiday shopping data can be used to make smarter planning decisions for this 2015 season.

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How to Remove Suggested Videos From Embedded YouTube Videos

Many eCommerce store owners want the convenience of embedding a video into a product page. Youtube automatically includes suggested videos at the end of every video, which can distract users and even contain information that would deter potential customers from making a purchase. Here is a quick tutorial on how to remove suggested videos from embedded Youtube videos.

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How to Create Multiple Video Lightbox Ads

Lightbox ads are unique engagement ads that show on the Google Display network. While being available for desktop display since late 2012, Google recently announced that Lightbox ads are now available globally across various screens. This makes it easier than ever to create engaging, responsive video ads for both computers and mobile devices. The following is a tutorial on how to create Lightbox video ads, including a few explanatory notes that I found unclear in Google’s setup instructions.

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What is Visual Storytelling?

Visual storytelling (and/or visual narrative) is an increasingly important marketing practice. “The art of communicating visually in forms that can be read or looked upon”, visual storytelling emphasizes the expression of ideas and emotions through performance and aesthetics.

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