While “going viral” is a relatively simple concept, defining the threshold or benchmark for when something has actually “gone viral” is complicated. There are a number of controversial factors to consider, including: number of views/shares/links, how many unique users the content has reached, the rate at which the content is consumed, and the lifetime of the content.
Many eCommerce store owners want the convenience of embedding a video into a product page. Youtube automatically includes suggested videos at the end of every video, which can distract users and even contain information that would deter potential customers from making a purchase. Here is a quick tutorial on how to remove suggested videos from embedded Youtube videos.
Lightbox ads are unique engagement ads that show on the Google Display network. While being available for desktop display since late 2012, Google recently announced that Lightbox ads are now available globally across various screens. This makes it easier than ever to create engaging, responsive video ads for both computers and mobile devices. The following is a tutorial on how to create Lightbox video ads, including a few explanatory notes that I found unclear in Google’s setup instructions.
Visual storytelling (and/or visual narrative) is an increasingly important marketing practice. “The art of communicating visually in forms that can be read or looked upon”, visual storytelling emphasizes the expression of ideas and emotions through performance and aesthetics.