Knowledge Base

Trends

What Is A Gross Rating Point (GRP)?

Rating points are KPIs specific to media planning and media buying. A rating point is a metric that measures the size of an audience reached through a specific media channel. It communicates the percentage of people (or households) tuned into a program, compared to the population (or population of households).

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Augmented vs. Virtual Reality: Marketing Applications

Both augmented and virtual technologies serve to enhance or enrich a user’s experience of their reality. They are often blended together to create an even more immersive experience. However, from a marketer’s perspective, both technologies are not always applicable for every situation or industry.

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What is Augmented Reality?

Augmented reality (AR) blends virtual reality and real life. It layers computer-generated visuals over an existing reality in order to change the way we can interact with it. Augmented reality has become more important for marketers to understand, due to its mobile application and advertising implications. While augmented reality has been around as a technology for years, it’s only been in somewhat recent past that we’ve really started to experience its implications on a global and social scale.

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What Is Sequential Retargeting?

Sequential retargeting is a method of remarketing that focuses on an audience based on their previous actions. It tailors the message according to where the user is in the buying cycle, what actions he or she has taken, and how he or she interacts with the brand.

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What is Virtual Reality?

Understanding what virtual reality is and its implications are critical to understanding the future of mobile, entertainment, and the changes to come in marketing and eCommerce. As proof, eBay just launched a virtual reality shop and is currently testing it out in Australia. The shop can be accessed through Samsung Gear VR and Google Cardboard.

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What is Media Buying?

A function of advertising commonly found within agencies, the primary goal of media buying is to achieve the highest reach for the lowest possible price. Successful media buyers are skilled in negotiating the price of media on behalf of their client.

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What is Media Planning?

Media planning is the process of planning a for a media buy. There are three primary considerations when it comes to media planning.

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What Does Going Viral Mean?

While “going viral” is a relatively simple concept, defining the threshold or benchmark for when something has actually “gone viral” is complicated. There are a number of controversial factors to consider, including: number of views/shares/links, how many unique users the content has reached, the rate at which the content is consumed, and the lifetime of the content.

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What is AMP & How to Implement it on Your Wordpress Site

Google recently rolled out some exciting news for content creators, publishers, and most importantly, content consumers with an open source project called Accelerated Mobile Pages, or AMP for short. AMP promises to deliver mobile content faster and more streamlined than is currently happening on most websites, even responsively designed ones. The need for AMP arose from the relatively sluggish and at times distracting way that mobile content is being served up, even in today’s world of high-speed connections and powerful mobile devices. If you’re a non-techie owner of a WordPress site (self-hosted, not WordPress.com which automatically implements AMP), I’ll show you how to integrate AMP like a pro with a few simple plugins and settings.

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