Social Media

What is Engagement Marketing?

A now primary ad type on display networks, engagement ads are various banner and video displays that attract your potential customers and convince them to interact with your brand. Engagement marketing is the basis for engagement ad types. Engagement marketing is all about building stronger relationships with customers, turning those relationships into new opportunities for business growth. The recently prominent industry focus on marketing to engage with customers represents a fundamental shift in how businesses are choosing to connect.

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What is Mopub & How Does it Work?

As a mobile marketing tool, MoPub can be a lucrative solution for individuals and agencies looking to generate serious revenue from their iOS and Android applications. For e-Commerce companies and mobile-game developers in particular, MoPub’s install ad formats mean huge gains for a lower average CPAC (cost-per-app-click).

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What is Native Advertising & How Does it Work?

The practice of native advertising has been increasing in prominence over the past few years. Despite its growing popularity, it is still unfamiliar and unclear territory for most marketers. A huge component of mobile marketing and social media marketing strategy, it is important for companies and agencies who wish to stay competitive and relevant to gain a better understanding of native advertising and learn to implement creative native campaigns to generate a stronger online presence, increase brand awareness, boost sales, and develop stronger customer relationships through content sharing sites.

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