For those new to Pinterest, it is basically a social network bookmarking site that allows users to upload, save and share images and videos (known as “pins”) onto different categorical boards. Studies have shown that Pinterest users tend to fall in a higher spending group than any of the other
For any business with a strong visual element or that targets smartphone users, Instagram is the perfect option. With a reported 300 million active users, this social network is a mobile video and photograph sharing app that – in order to create an account or post photos – must be
LinkedIn is a professional social networking site that can introduce your company to potential customers and help them learn about your products, services and job opportunities. Keep in mind that you must have a personal LinkedIn account to create a page for your company. Ready to build your company page?
Twitter is a popular social media site for companies to interact with their target audience. The messages on Twitter are limited to 140 characters and are called “tweets.” To drive potential clients to your profile, it needs to reflect your business and its personality. Want to get it right and
With more than 1.4 billion users, Facebook is no longer simply an additional means for companies to build brand recognition; it’s now essential for businesses to be on Facebook. Setting up a business page is somewhat different than setting up a personal account, so we’re here to help. If you’re
In our introduction piece to hashtags, #History, we discussed the origin, evolution, and common uses of the hashtag in social media. Now, we will be delving into the strategy and research needed to see marketing success with your hashtag campaigns. There is no denying that hashtags can be an incredibly
When it comes to blogging, of course you want your company’s posts to be read. But more importantly, you want readers to share your content, which will help expand your customer base and increase your brand recognition. But how do you get people to share your post when the world
Simply put, OG tags are a form of meta-tag that tell any social media channel that uses Open Graph protocol how to treat and interact with your content.
A major goal for any business with online content is to have it shared on social media. One of the best platforms for this is Facebook. With 1.44 billion monthly active users, and of those, 1.25 billion on a mobile device (source: Statista.com) – having your content shared on Facebook can
Word of mouth marketing (WOMM) is a very effective field of marketing since 92% of consumers prefer recommendations from family and friends over all other forms of marketing and advertising.
Owned media is the content your brand has full ownership of and control over. Examples of owned media include your brand’s website, blog, email newsletters, and social media channels.
Newsjacking allows you to use something entirely unrelated and irrelevant for your benefit. By using something ridiculously popular, you can make something impactful more popular as well. Newsjacking is important because if done correctly, you’ll see exponentially increased website traffic and link shares. With a clear call-to-action, you might even see a large increase in leads and conversions. These types of results can be especially beneficial for inbound marketing, as well as fundraising and Kickstarter-type campaigns.
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