Social Media

What is CPM & How Does CPM Bidding Work?

What is CPM? CPM stands for “Cost per Mille”, which translates to cost per thousand impressions. How Does CPM Bidding Work? The CPM bidding model is most often used when investing in display, social, or media advertising. The goal should always be to set a CPM bid that optimizes you

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How to Analyze Facebook Campaign Performance

Knowing the various ways by which you can analyze Facebook campaign performance is extremely helpful for understanding how to create campaigns, Ad Sets, and audiences. It allows you to apply the most effective yet minimal targeting strategies, to get the data you really want to know. Columns The Columns drop

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How to Create a Facebook Ad

Now that you have your Facebook Ads Ad Set defined, it’s time to set up your ad creative.   The first thing you have to decide is whether you want to run a single image ad, slideshow ad, video ad, or carousel ad. A single image ad allows you to upload

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How to Create a Facebook Ad Set

You have to create an Ad Set in order to target a specific audience. You can group multiples ads within an Ad Set. Similarly, you can manage multiple Ad Sets within the same Facebook campaign – so long as you want each Ad Set to share the same campaign objective.

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How to Create a Facebook Ad Campaign

To create a Facebook ad campaign, go to your Facebook Ads Manager account. Click on the “+ Create Campaign” button.     You will be taken to a screen with a list of campaign objectives, from which you will have to choose one: Boost Your Posts: This campaign type allows

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How to Create & Install a Facebook Tracking Pixel

The Facebook Tracking Pixel can be used for three main functions: optimizing ads for conversions, tracking conversions, and building Custom Audiences from your website for remarketing. It’s ideal for having in place before you start running Facebook campaigns, so you have all tracking and optimization options available to you. Creating

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How to Create a Facebook Ads Manager Account

You have a Facebook Page established, and you want to start promoting it and advertising your brand. In order to do that, you need to set up a Facebook Ads Manager account. Creating a Facebook Ads Manager account is a simple, 3 step process. The first step is to click

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What Does Going Viral Mean?

While “going viral” is a relatively simple concept, defining the threshold or benchmark for when something has actually “gone viral” is complicated. There are a number of controversial factors to consider, including: number of views/shares/links, how many unique users the content has reached, the rate at which the content is consumed, and the lifetime of the content.

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