Learn Social Media Marketing - VR Knowledge Base

How To Use Facebook Automated Rules

All ad campaigns on Facebook require maintenance and monitoring. You should regularly be making adjustments to optimize Facebook ads depending on how they’re performing. For example, when ads perform below your expectations, you might want to tweak ad creative, adjust targeting, or scale back ad spend. On the other hand, when ads perform well, you’ll likely want to increase spend to drive additional results. With Facebook Automated Rules, Facebook will automatically check on your how your ads are performing and make adjustments or send you a notification.

What Are Facebook Instant Articles?

Facebook Instant Articles is a tool designed for media publishers to distribute interactive content to their audience within the Facebook mobile app and via Facebook Messenger. Rooted in the same technology used by Facebook to load photos and videos, Instant Articles features the ability to load content up to ten times faster than standard mobile web articles.

What Are Facebook Relevance Scores?

Facebook Relevance Scores are an advertising metric designed to inform advertisers of their ad relevance. Facebook Ads are given a Relevance Score from 1 to 10, which is only shown after an existing ad has received over 500 impressions.

How Do I Upload A Facebook Product Catalog For A Dynamic Ad?

A Facebook Product Catalog is a product feed that contains products with necessary product attributes needed to advertise on Facebook. The Product Catalog typically contains a product description, product ID, name, category, availability, product URL and image URL.

How To Create A Facebook Likes Campaign

Creating a Facebook “Likes Campaign” is a useful tool for Facebook Business users to gain increased brand awareness and potential customers.

How To Create Pinterest Promoted Pins

Pinterest Promoted Pins are an excellent way to increase brand awareness, drive webpage traffic and increase user engagement.

What Are Pinterest Promoted Pins?

Pinterest Promoted Pins are native ads that function to drive awareness, engagement and traffic to your website. While Promoted Pins appear similar to organic pins and appear randomly within organic pins, Promoted Pins have significantly more capabilities; including allowing Pinterest business users the ability to utilize keywords and target groups relevant to their brand and/or products, thus increasing overall visibility and conversions. Pinterest business users are able to select their audience based on specific interests, demographics and search terms.

What Are “Google Posts”?

This new feature is a carousel format, social-media type of post that can include text, an image, or a video. Brands have the ability to post messages through this platform that are visible on search results for 7 days. These posts seem to show up for branded searches, though there have been some reports of them showing for broader searches.

What Is A Gross Rating Point (GRP)?

Rating points are KPIs specific to media planning and media buying. A rating point is a metric that measures the size of an audience reached through a specific media channel. It communicates the percentage of people (or households) tuned into a program, compared to the population (or population of households).