SEO

What is Newsjacking & How to Newsjack

Newsjacking allows you to use something entirely unrelated and irrelevant for your benefit. By using something ridiculously popular, you can make something impactful more popular as well. Newsjacking is important because if done correctly, you’ll see exponentially increased website traffic and link shares. With a clear call-to-action, you might even see a large increase in leads and conversions. These types of results can be especially beneficial for inbound marketing, as well as fundraising and Kickstarter-type campaigns.

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HTTP STATUS CODES: 301 Redirect

An HTTP response status code of 301 means that the page the user tried to access was moved permanently to a different URI. The 301 status code is also known as a “permanent redirect”. With a 301 redirect, the user will be automatically redirected to the page’s new destination.

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Keyword Research for E-commerce

Keywords are phrases or strings of words used by people to find what they are looking for on the internet. Places people search include search engines like Bing and Google, social media sites, social networking sites like Facebook, Reddit, and Digg, comparison shopping engines like Amazon and shopping.com, information discovery websites like Quora, Wikipedia, and Yahoo answers, and even your own website’s search bar. Read on to learn more about how keywords work for eCommerce sites.

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SEO: Disavowing Backlinks & Bad Neighborhoods

Links, link juice, page rank, and link quality – these terms are often thrown out in the world of search engine optimization. If you go to Google Webmaster Tools you can look under Search Traffic for Links to Your Site to see how many links you have to your website.

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How Meta Descriptions Affect SEO

A meta description is a brief statement explaining to search engines and users what your page is about. About the length of a Tweet, this 115-160 character sentence is your opportunity to creates interest in the page while being sure to use keywords that demonstrate search relevancy.

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Internal Nofollow Links & Page Rank Sculpting a Bad Practice

However, you often see these on internal links of a website on their login, terms & conditions, and other pages. This practice was common in page rank sculpting. However, the best practice is creating new quality content to increase page rank. According to Matt Cutts in the video below he states, “I would not use nofollow on internal links… It does more harm than good.”

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What is Visual Storytelling?

Visual storytelling (and/or visual narrative) is an increasingly important marketing practice. “The art of communicating visually in forms that can be read or looked upon”, visual storytelling emphasizes the expression of ideas and emotions through performance and aesthetics.

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The Benefits of Using Deep Links in Email

The goal of most websites is to have more meaningful visits – whether this means purchasing, exploring multiple pages, commenting or subscribing. One easy tactic to improve these visits and reduce visitor bounce rate is “deep linking”.

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Native Advertising vs. Content Marketing

Native advertising and content marketing are two distinct concepts and strategies for promoting your online presence across multiple channels. Successful native advertising strategy takes content marketing into consideration, and when paired, content marketing and native advertising work hand in hand to build audience across multiple channels. But the bottom line is, they are not the same thing nor do they share similar perspective and approach.

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