External Links – A Good Way to Improve Your SEO
An external link is known as a link outside your domain. Search engines utilize external links to help determine the relevancy and trust level of a site.
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An external link is known as a link outside your domain. Search engines utilize external links to help determine the relevancy and trust level of a site.
A landing page is a page on a website that exists to persuade visitors, leads, and customers to take a specific action. Typically, a landing page is created to send relevant traffic to it. You might send traffic to it by way of email marketing, PPC, social marketing, or blog. Landing pages are also created for purposes of generating organic traffic. But regardless of where you’re bringing traffic in from, landing pages are meant to speak to personas in an influential way.
When measuring keyword performance, there are a few central metrics to examine to ensure you are using the most optimal keywords possible.
Domain Authority is a comparative metric that represents how likely your site is to rank higher in search engines relative to your competitors. While it is related to page authority, domain authority represents the aggregate ranking of your entire domain
Contextual advertising is a form of internet marketing that is directed towards specific websites based off the content of the ad, the website and the user
Google officially recommends responsive design as the preferred method for making websites mobile-friendly. In order for Google to detect responsive web design, both Googlebot and Googlebot-Mobile need full clearance to crawl a websites’ CSS, Javascript and images. However, responsive design does not always lend itself to the ideal smartphone user experience. This is where dynamic serving can truly be of assistance to those who are more concerned with conversions than consistency.
Internal linking is the process of adding links on your website which redirect to more content on the same domain. This is an outline on the common best practices for internal linking and general style guidelines for internal linking.
An HTTP status code of 302 means that the page that the user is trying to access has been temporarily moved to a different location. With a 302 “Found” or “Moved Temporarily” redirect, the server redirects the user to the new destination, but the original location is still used for requests.
There is a lot of confusion among SEOs right now as to what actually qualifies a website as mobile-friendly, especially with so many changes making any kind of true clarity difficult. Actually, a lot of “mobile” practice is generally misunderstood. But we know Google favors responsive design sites, despite mobile sites being considered mobile-friendly and a decent option for those who are lacking in resource. However, if you’re truly concerned about your SEO, applying the following back-end optimization tips to a responsive design site can help save some of that link juice you’ve already been losing.
Essentially, content hacking is a new word describing an old concept. It’s all about taking advantage of user behavior and content sharing to drive growth. There are a variety of so-called advanced “content hacks” out there, but here are 5 things you can start doing right now to improve the effectiveness of your content marketing.
Defining the keyword match type in a Google Adwords campaign can make the difference the success and failure of a campaign. The 5 match types that are available are broad match, broad match modifier, phrase match, exact match, and negative match.
Schema or micro data is a system that was developed to create structured data markup supported by the major search engines (Google, Microsoft, Yandex and Yahoo!).
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