SEO

DOMAIN AUTHORITY: Improve the Power of Your Site

Domain Authority is a comparative metric that represents how likely your site is to rank higher in search engines relative to your competitors. While it is related to page authority, domain authority represents the aggregate ranking of your entire domain

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Contextual Advertising

Contextual advertising is a form of internet marketing that is directed towards specific websites based off the content of the ad, the website and the user

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MOBILE LANDING PAGES: What is Dynamic Serving?

Google officially recommends responsive design as the preferred method for making websites mobile-friendly. In order for Google to detect responsive web design, both Googlebot and Googlebot-Mobile need full clearance to crawl a websites’ CSS, Javascript and images. However, responsive design does not always lend itself to the ideal smartphone user experience. This is where dynamic serving can truly be of assistance to those who are more concerned with conversions than consistency.

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HTTP STATUS CODES: 302 Temporary Redirect

An HTTP status code of 302 means that the page that the user is trying to access has been temporarily moved to a different location. With a 302 “Found” or “Moved Temporarily” redirect, the server redirects the user to the new destination, but the original location is still used for requests.

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3 Mobile SEO Tips That Can Help Save Your Link Juice

There is a lot of confusion among SEOs right now as to what actually qualifies a website as mobile-friendly, especially with so many changes making any kind of true clarity difficult. Actually, a lot of “mobile” practice is generally misunderstood. But we know Google favors responsive design sites, despite mobile sites being considered mobile-friendly and a decent option for those who are lacking in resource. However, if you’re truly concerned about your SEO, applying the following back-end optimization tips to a responsive design site can help save some of that link juice you’ve already been losing.

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Content Hacking: Supercharge Your Content Marketing

Essentially, content hacking is a new word describing an old concept. It’s all about taking advantage of user behavior and content sharing to drive growth. There are a variety of so-called advanced “content hacks” out there, but here are 5 things you can start doing right now to improve the effectiveness of your content marketing.

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Keyword Match Types in Google Ads

Defining the keyword match type in a Google Adwords campaign can make the difference the success and failure of a campaign. The 5 match types that are available are broad match, broad match modifier, phrase match, exact match, and negative match.

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An Introduction to Long Tail Keywords

“Long tail keyword” is a buzzword that commonly gets brought up in online marketing, but what exactly is a long tail keyword and what are the benefits? If you are looking for those answers, then you’re in the right place!

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