Knowledge Base

SEO

What Is Keyword Difficulty And How To Overcome It

Keyword Difficulty is the phrase we like to use to describe the level of effort required to rank a website organically for its target keyword. I am going to illustrate how Keyword Difficulty impacts on-page SEO efforts and how to find keywords that have a much lower keyword SEO difficulty.

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How Do Rich Snippets Work On the SERP?

Make your website listings on the search engine results page visually more compelling. With the help of rich snippets, your visitors gain immediate insights about the content of each web page. Let me illustrate how it works.

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What Are The Benefits Of Rich Snippets?

Consider rich snippets as a key SEO advantage. If you want your website to stand out on the search engine results page (SERP), rich snippets are your friend. Even better, rich snippets can possibly lead to more qualified traffic.

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How Silo Navigation Helps Deep Pages With PageRank

Ever see those really nice site navigation set ups where when you look at it, you feel like you are walking into a perfectly laid out grocery store? You should. Then again, have you ever wandered into a store and not been able to find anything you are looking for, because the layout makes no sense to anyone but the employees? Perhaps like a lot of dollar store types of retail shops. That can be frustrating, unless you have a lot of time to spend wandering the isles. Newsflash: organic search engines feel the same way.

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What Is RankBrain & What Is It Used For?

RankBrain is not another name for someone skilled at SEO, though perhaps it should be. RankBrain is the name of the machine-learning artificial intelligence technology Google uses to help deliver the right search result, even when the right search result does not contain any or much of the original search query.

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What Are “Google Posts”?

This new feature is a carousel format, social-media type of post that can include text, an image, or a video. Brands have the ability to post messages through this platform that are visible on search results for 7 days. These posts seem to show up for branded searches, though there have been some reports of them showing for broader searches.

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What Is Integrated Marketing?

If you’re familiar with omnichannel strategy, then you already understanding integrated marketing. They are extremely similar, with the biggest nuance being application. “Omnichannel” usually refers to marketing strategy; while “integrated marketing” usually refers to a method or style of communications (ex. integrated marketing communications, IMC).

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What Is A Sitemap & How Is It Used?

A sitemap is a list of the pages on a website accessible by search engine crawlers. A site map allows crawlers to understand the organization of your site and its content, can help visitors navigate a website, and can be beneficial as a planning tool during web design. Site maps

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What Is Freebooting?

Freebooting is downloading a video and re-uploading it to your website or social network without permission to do so, or claiming it as your own.

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What is an Image Alt Tag?

An image alt tag offers a text alternative to an image on a website. It describes what the image is, so if for any reason the image is broken or does not show due to a slow connection, the alt tag offers text detail about the image. Essentially, it doubles as a second image title.

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