Knowledge Base

Reporting and Metrics

What Are Facebook Relevance Scores?

Facebook Relevance Scores are an advertising metric designed to inform advertisers of their ad relevance. Facebook Ads are given a Relevance Score from 1 to 10, which is only shown after an existing ad has received over 500 impressions.

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UTM TRACKING: Best Practices

So, you’ve decided you are going to use UTM tracking for your campaigns. Now, you want to make sure that you are using the UTM tracking appropriately to make the most of the web source analytics.

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How to Create Custom Alerts in Google Analytics

Custom alerts in Google Analytics are great for helping you keep track of your website traffic wherever and whenever you need to. You can choose to receive alerts whenever traffic dips, spikes, sales drop off, referral traffic increases, Adwords sales decrease, and more. Learn more about setting up custom alerts.

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Metrics in Google Analytics

Metrics in Google Analytics are quantitative measurements that get populated through visits to your site from a user. This data populates the tables in Analytics that allow you to assess and analyze the performance of a website.

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How to Use Google Analytics Annotations

Google Analytics annotations are an easy way to keep notes on traffic changes that affect your website and sales goals. Annotations can be made private or visible to all users, allowing everyone who works on an account to see when a promotion went live, an Adwords campaign was paused, an affiliate campaign was launched, when the last web design change happened, and more.

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How to Set Up a Filter in Google Analytics to Track Subdomains

Setting up a custom filter in Google Analytics allows you to view and analyze your subdomain traffic separately from your main website. This type of custom filter is very useful for websites with a blog, landing page, or wholesale site that is part of an existing domain. Here’s a quick and easy guide on how to set up a filter in Google Analytics to track subdomains.

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GOOGLE REPORTING: Analytics vs. Adwords

For anyone advertising online, we are very familiar with both Google Adwords and Google Analytics. Looking closely, we see that there are discrepancies between the numbers in these two accounts that raises the questions of how do they differ and which one is better to use?

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