PPC Marketing

Using Negative Keywords in Google Shopping Campaigns

If you have a product with a high number of clicks but very few conversions, you might find that irrelevant search terms are leading traffic to your site. Negative keywords provide a solution to non-converting traffic by preventing your products from appearing in a search with keywords that are irrelevant to your product. This saves your campaign budget by preventing clicks from customers who are looking for something you don’t sell.

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Don’t Compete With Yourself – Avoid Duplicate Keywords in Ads

A common misconception in Google Ads is that it is fine to use the same keywords in different campaigns. Although Ads allows the use of the same keyword in multiple campaigns or ad groups, it will cause negative effects. The first issue this causes is your ads will be competing with each other and Google will only display one of your ads for the given keyword at a time. Therefore you lose opportunities for visibility. The second issue is that because you are competing with your own keywords and ads you are driving the cost per click up on those keywords.

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What is Admob & How Does it Work?

AdMob is Google’s advertising platform for promoting and monetizing mobile applications. Similar to MoPub, it allows application developers to promote their applications through in-app ads, monetize their applications by enabling in-app advertising, and provides intelligent insights through Google Analytics.

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Native Advertising vs. Content Marketing

Native advertising and content marketing are two distinct concepts and strategies for promoting your online presence across multiple channels. Successful native advertising strategy takes content marketing into consideration, and when paired, content marketing and native advertising work hand in hand to build audience across multiple channels. But the bottom line is, they are not the same thing nor do they share similar perspective and approach.

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Excluding Mobile Apps From Google Display Ads

Recently we have run into a number of situations with Google display campaigns that are receiving an unhealthy amount of their clicks from mobile apps. Frequently the campaigns are using up the entire daily budget through these clicks, but there are little to no conversions and a very high bounce rate. Display ads on mobile apps have their time and place, but these cheap clicks on loosely associated apps were pulling in poor traffic that was not converting, which needed to be fixed.

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What is Native Advertising & How Does it Work?

The practice of native advertising has been increasing in prominence over the past few years. Despite its growing popularity, it is still unfamiliar and unclear territory for most marketers. A huge component of mobile marketing and social media marketing strategy, it is important for companies and agencies who wish to stay competitive and relevant to gain a better understanding of native advertising and learn to implement creative native campaigns to generate a stronger online presence, increase brand awareness, boost sales, and develop stronger customer relationships through content sharing sites.

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