PPC Marketing

What is CPM & How Does CPM Bidding Work?

What is CPM? CPM stands for “Cost per Mille”, which translates to cost per thousand impressions. How Does CPM Bidding Work? The CPM bidding model is most often used when investing in display, social, or media advertising. The goal should always be to set a CPM bid that optimizes you

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What is CPC & How Does CPC Bidding Work?

Your Actual CPC, however, is the amount you actually pay for a click. It’s based on the ad auction, and will almost always be lower than your Max CPC. It will definitely never be more than your Max CPC, unless you’re using bid adjustments or Enhanced CPC.

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How To Become an Adsense Publisher

To create an AdSense account, visit www.google.com/adsense. Your AdSense account is associated with your Google account. Before your website it approved, Google will check it to make sure it adheres to its AdSense guidelines; in order to get OK’d, you will need to add the AdSense code to your website

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What is Adsense & How Does it Work?

Now that you have the answer to What is an Ad Network, let’s examine one of the most popular. Google AdSense is the largest ad network in the world, working with millions of advertisers and publishers of all sizes. Just like any other ad network, advertisers ask Google to serve

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What is an Ad Network?

An ad network is essentially a middleman; it connects advertisers to websites that host advertisements. The network seeks out unsold advertising space from publishers, and then sells that space to advertisers searching for ad space with particular content. Ad networks are beneficial for all three parties involved; the advertiser pays

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What’s The Difference Between AdMob & Adwords?

About one year ago, I wrote a post called What is AdMob & How Does it Work? One reader posed this question, in response to my post: How Is AdMob different from a Google AdWords display campaign targeted at just mobile? Can’t I just have a mobile app install campaign using AdWords? I

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What’s the Difference Between Adwords & Adwords Express?

If you’re ready to venture into the world of Google AdWords advertising, you’ll have a decision to make: AdWords or AdWords Express? If you’re not sure, we’re here to help you understand the difference between the two. Both versions allow you to reach potential customers on Google, market on mobile

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How to Create Ads Within A Google Ads Ad Group

So you’ve successfully created a Google Ads campaign and built an ad group … now what? Now it’s time to create ads. You’ll first enter the final URL for the webpage your ad will link to. The headline is limited to 30 characters, so be creative and use keywords when

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How to Create Ad Groups Within an Ads Campaign

Now that you’ve successfully created an Ads campaign, you’re ready to create ad groups and write an ad. An ad group contains one or more ads that you want to display for a specific set of relevant keywords. Google suggests focusing all ads and keywords in an ad group on

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How to Setup a Google Ads Campaign

With potential customers Googling something more than 2 billion times every day, Google Ads is an important tool for businesses to expedite and achieve first search results page visibility. However, creating a new campaign can be a bit overwhelming for anyone new to Ads. If you’re unsure about the process,

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