Ad Rank is a basic formula that Ads uses to order ads on a search engine result page. Ads with higher Ad Rank show in higher positions, and ads with lower Ad Rank show in lower positions. Google places an emphasis on promoting quality ads for their users. To do this, Ad Rank incorporates factors about quality, in addition to bid amount, that help to determine ad position on a search result page.
Let’s say you would like to promote a U.S. resort destination in Alaska that matches an affinity group of nature & wildlife aficionados in Germany. How do you go about that?
Looking for ways to target your Ads campaigns to your ideal customer? One method that Google keeps hidden in the Ads interface is the option to target by average household income of geographic locations. Income level targeting is based on public data from the US Internal Revenue Service, and is currently only available for locations within the US.
Rating points are KPIs specific to media planning and media buying. A rating point is a metric that measures the size of an audience reached through a specific media channel. It communicates the percentage of people (or households) tuned into a program, compared to the population (or population of households).
Sequential retargeting is a method of remarketing that focuses on an audience based on their previous actions. It tailors the message according to where the user is in the buying cycle, what actions he or she has taken, and how he or she interacts with the brand.
A/B testing is a simple way to compare web page variations to see what performs better. Also called “split testing,” it tests an A version (control) and a B version (variation), which are identical except for one variation that may alter a user’s behavior.
Interstitial ads are one of the most effective types of mobile ad, because of their large size and direct Call-to-Action. Over the past few years, they’ve proven themselves engaging and profitable. However, it should be noted that their size requires more data and bandwidth than traditional banner ads.