PPC Marketing

What is Frequency Capping?

For display advertising, frequency caps are useful to prevent wasting ad spend on a small number of users. They’re also useful to prevent users from feeling that they’re being “stalked” by your ads, particularly with retargeting campaigns.

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How To Reorganize Your Ads Campaigns

Have you ever wondered if it’s time to reorganize your Ads campaigns? Let‘s examine some indicators that could suggest it’s time to restructure your campaigns and find new ways to re-energize your pay-per-click effectiveness.

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How Does Ad Rank Determine Ad Position?

Ad Rank is a basic formula that Ads uses to order ads on a search engine result page. Ads with higher Ad Rank show in higher positions, and ads with lower Ad Rank show in lower positions. Google places an emphasis on promoting quality ads for their users. To do this, Ad Rank incorporates factors about quality, in addition to bid amount, that help to determine ad position on a search result page.

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How to Use Google Ads Income Level Targeting

Looking for ways to target your Ads campaigns to your ideal customer? One method that Google keeps hidden in the Ads interface is the option to target by average household income of geographic locations. Income level targeting is based on public data from the US Internal Revenue Service, and is currently only available for locations within the US.

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How to Use AdWords Labels

Adwords labels are a great tool for organizing accounts. From labeling commonalities between ad groups to automation rules and account roles, Adwords labels will make your life easier.

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What Is A Gross Rating Point (GRP)?

Rating points are KPIs specific to media planning and media buying. A rating point is a metric that measures the size of an audience reached through a specific media channel. It communicates the percentage of people (or households) tuned into a program, compared to the population (or population of households).

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What Is Sequential Retargeting?

Sequential retargeting is a method of remarketing that focuses on an audience based on their previous actions. It tailors the message according to where the user is in the buying cycle, what actions he or she has taken, and how he or she interacts with the brand.

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What Is A/B Testing & How Is It Used?

A/B testing is a simple way to compare web page variations to see what performs better. Also called “split testing,” it tests an A version (control) and a B version (variation), which are identical except for one variation that may alter a user’s behavior.

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What is an Interstitial Ad?

Interstitial ads are one of the most effective types of mobile ad, because of their large size and direct Call-to-Action. Over the past few years, they’ve proven themselves engaging and profitable. However, it should be noted that their size requires more data and bandwidth than traditional banner ads.

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