Google quietly rolled out an update on how budgets function in AdWords on October 4. This update is a more aggressive approach to an imperfect …read more »
Why Does AdWords Spend More Than My Daily Budget?
PPC Marketing
PPC Marketing
What is an Attribution Model?
An attribution model is designed to help advertisers assign credit or responsibility for a conversion back to a marketing campaign. Attribution modeling can be found in both Google AdWords & Google Analytics. Both options provide valuable information, however they operate very differently. Manipulating the attribution model should provide a new …read more »
Automated Ad Extensions – What’s New?
As of March 2017 there is a brand new automated ad extension in AdWords called “Automatic Call Extensions”. If you haven’t taken a look at which automated extensions are running in your accounts, it might be worth looking into today. For those unfamiliar with Automated Ad Extensions, there 3 important …read more »
What Is The Benefit Of Radius Targeting?
Radius Targeting allows advertisers to show ads to customers within a specified geographic radius around a business, retail location, population center, or neighborhoods. Advertisers can target ads to customers near-by, based on the GPS signal of their mobile phones. I will illustrate how Radius Targeting, as an advanced location-targeting tool, …read more »
How to Use Site Category Exclusions in the Google Display Network
These exclusions are useful to prevent your ads from showing alongside content that is not reflective of your brand or to prevent your ads from showing alongside content that has not historically driven valuable …read more »
How Does Organic Relevance Of The Landing Page Affect Pay-Per-Click?
At times, the relationship between organic SEO and Google PPC search ads have been subject to misinterpretations. I am going to highlight the significance of organic relevance, and how it affects PPC search ad …read more »
What is Dynamic Keyword Insertion?
Dynamic Keyword Insertion (DKI) is an extremely useful feature within AdWords that allows for extra flexibility when writing ad …read more »
What is Frequency Capping?
For display advertising, frequency caps are useful to prevent wasting ad spend on a small number of users. They’re also useful to prevent users from feeling that they’re being “stalked” by your ads, particularly with retargeting …read more »
How To Reorganize Your AdWords Campaigns
Have you ever wondered if it’s time to reorganize your AdWords campaigns? Let‘s examine some indicators that could suggest it’s time to restructure your campaigns and find new ways to re-energize your pay-per-click …read more »
How Does AdWords Ad Rank Determine Ad Position?
Ad Rank is a basic formula that AdWords uses to order ads on a search engine result page. Ads with higher Ad Rank show in higher positions, and ads with lower Ad Rank show in lower positions. Google places an emphasis on promoting quality ads for their users. To do …read more »
How to Set Up Location Targeting & Language Targeting in Adwords
Let’s say you would like to promote a U.S. resort destination in Alaska that matches an affinity group of nature & wildlife aficionados in Germany. How do you go about …read more »
How to Use AdWords Income Level Targeting
Looking for ways to target your AdWords campaigns to your ideal customer? One method that Google keeps hidden in the AdWords interface is the option to target by average household income of geographic locations. Income level targeting is based on public data from the US Internal Revenue Service, and is …read more »
How to Use AdWords Labels
Adwords labels are a great tool for organizing accounts. From labeling commonalities between ad groups to automation rules and account roles, Adwords labels will make your life …read more »
What Is A Gross Rating Point (GRP)?
Rating points are KPIs specific to media planning and media buying. A rating point is a metric that measures the size of an audience reached through a specific media channel. It communicates the percentage of people (or households) tuned into a program, compared to the population (or population of …read more »
What Are Amazon Sponsored Ads?
Amazon Sponsored Product Ads are a cost per click (CPC) advertising service for Amazon sellers to increase the visibility of their …read more »
What Is Sequential Retargeting?
Sequential retargeting is a method of remarketing that focuses on an audience based on their previous actions. It tailors the message according to where the user is in the buying cycle, what actions he or she has taken, and how he or she interacts with the …read more »
What Is A/B Testing & How Is It Used?
A/B testing is a simple way to compare web page variations to see what performs better. Also called “split testing,” it tests an A version (control) and a B version (variation), which are identical except for one variation that may alter a user’s …read more »
What is an Interstitial Ad?
Interstitial ads are one of the most effective types of mobile ad, because of their large size and direct Call-to-Action. Over the past few years, they’ve proven themselves engaging and profitable. However, it should be noted that their size requires more data and bandwidth than traditional banner …read more »
What is CPM & How Does CPM Bidding Work?
What is CPM? CPM stands for “Cost per Mille”, which translates to cost per thousand impressions. How Does CPM Bidding Work? The CPM bidding model is most often used when investing in display, social, or media advertising. The goal should always be to set a CPM bid that optimizes you …read more »
What is CPC & How Does CPC Bidding Work?
Your Actual CPC, however, is the amount you actually pay for a click. It’s based on the ad auction, and will almost always be lower than your Max CPC. It will definitely never be more than your Max CPC, unless you’re using bid adjustments or Enhanced …read more »
Full List of Facebook Targeting Options
We’ve mapped out the full list of Facebook Detailed Targeting options (demographics, interests, behaviors, and more categories) onto only 1 page. …read more »
How To Become an Adsense Publisher
To create an AdSense account, visit www.google.com/adsense. Your AdSense account is associated with your Google account. Before your website it approved, Google will check it to make sure it adheres to its AdSense guidelines; in order to get OK’d, you will need to add the AdSense code to your website …read more »
What is Adsense & How Does it Work?
Now that you have the answer to What is an Ad Network, let’s examine one of the most popular. Google AdSense is the largest ad network in the world, working with millions of advertisers and publishers of all sizes. Just like any other ad network, advertisers ask Google to serve …read more »
What is an Ad Network?
An ad network is essentially a middleman; it connects advertisers to websites that host advertisements. The network seeks out unsold advertising space from publishers, and then sells that space to advertisers searching for ad space with particular content. Ad networks are beneficial for all three parties involved; the advertiser pays …read more »