PPC Marketing

What is Google Ads Performance Max Campaign?

Performance Max is a type of advertising campaign available in Google Ads that utilizes machine learning to allow advertisers to reach potential customers across multiple Google networks and platforms, such as Google Search, YouTube, Gmail, and Discover. Performance Max uses machine learning and automation to optimize ad performance based on

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What are assets in Google Ads?

In Google Ads, an asset refers to any component of an ad or campaign that can be used to create or enhance an ad. Assets can include things like ad headlines, descriptions, images, videos, and more. By creating and organizing assets in Google Ads, you can build more effective ads

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What is a Google Display Ad?

A Google Display Ad is most often an image ad or a rich media ad that can show when people are browsing the Internet, watching videos, checking Gmail, or using apps. This type of ad is often shown on sites that are not owned by Google (with the exception of YouTube), but sites that are a part of the Google Network.

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What is a Google Search Ad?

A Google Search Ad is a pay-per-click ad that appears when people search for phrases that are relevant to your ad’s keywords. This type of text ad includes 3 sections: a headline, a display URL, and a description, and it appears near the organic results on the SERP, at the top or bottom of the page.

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What is an Attribution Model?

An attribution model is designed to help advertisers assign credit or responsibility for a conversion back to a marketing campaign. Attribution modeling can be found in both Google AdWords & Google Analytics. Both options provide valuable information, however they operate very differently. Manipulating the attribution model should provide a new or at least more accurate perspective of how your marketing campaigns are performing.

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Automated Ad Extensions – What’s New?

As of March 2017 there is a brand new automated ad extension in Ads called “Automatic Call Extensions”. If you haven’t taken a look at which automated extensions are running in your accounts, it might be worth looking into today. For those unfamiliar with Automated Ad Extensions, there 3 important things to know.

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