What Are Pinterest Promoted Pins?

Pinterest Promoted Pins are native ads that function to drive awareness, engagement and traffic to your website. While Promoted Pins appear similar to organic pins and appear randomly within organic pins, Promoted Pins have significantly more capabilities; including allowing Pinterest business users the ability to utilize keywords and target groups relevant to their brand and/or products, thus increasing overall visibility and conversions. Pinterest business users are able to select their audience based on specific interests, demographics and search terms.

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