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What is Close Range Marketing?

Close range marketing (CRM), widely known as proximity marketing, uses Wifi or Bluetooth to send promotional messages about products and services to customers’ smartphone and tablets within a limited radius. Close range marketing is still a relatively new practice, even though aspects of it have been around for years. Many have opted to test its effects on shoppers, contemplating whether or not it is a sound multichannel investment. Looking toward the future, proximity marketing will probably become a powerfully influential factor in real-time decision making (so long as it’s driven by real-time context).

How to Make Vimeo Videos Compatible With Mobile

Vimeo Plus and PRO members can easily make mobile-compatible versions of their videos. This step by step tutorial will show you how to enable video viewing across mobile devices.

Clarifying Omnichannel & Multichannel Marketing Strategies

When it comes to big industry buzzwords like “omnichannel” and “multichannel”, you’re probably not going to find a concise ruling on what they mean – especially when they’re frequently used interchangeably with disregard for distinction. Many fellow marketers have blogged about their perspectives, and while most are knowledgeable and share common views, they tend to have a slightly varied explanation. The following is not definitive, but my best professional interpretation and explanation of omnichannel marketing, multichannel marketing, and the main difference(s) between these two strategies.

What is Admob & How Does it Work?

AdMob is Google’s advertising platform for promoting and monetizing mobile applications. Similar to MoPub, it allows application developers to promote their applications through in-app ads, monetize their applications by enabling in-app advertising, and provides intelligent insights through Google Analytics.

Native Advertising vs. Content Marketing

Native advertising and content marketing are two distinct concepts and strategies for promoting your online presence across multiple channels. Successful native advertising strategy takes content marketing into consideration, and when paired, content marketing and native advertising work hand in hand to build audience across multiple channels. But the bottom line is, they are not the same thing nor do they share similar perspective and approach.

Excluding Mobile Apps From Google Display Ads

Recently we have run into a number of situations with Google display campaigns that are receiving an unhealthy amount of their clicks from mobile apps. Frequently the campaigns are using up the entire daily budget through these clicks, but there are little to no conversions and a very high bounce rate. Display ads on mobile apps have their time and place, but these cheap clicks on loosely associated apps were pulling in poor traffic that was not converting, which needed to be fixed.