Knowledge Base

Mobile

How to Design Product Pages For Mobile

Product pages are an essential part of any eCommerce website, given that they are how you present your product to potential customers. The most important part of these pages is what is shown above the fold, or what customers immediately see on the screen without scrolling. However, as with most other aspects of website design, creating an effective product page for mobile is slightly different than on desktop or other device – especially considering the small screen size. Thus, the most critical aspects of a mobile product page design one should focus on are image placement, easy to click cart buttons, and clear, easy to read titles and descriptions.

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MOBILE LANDING PAGES: What is Dynamic Serving?

Google officially recommends responsive design as the preferred method for making websites mobile-friendly. In order for Google to detect responsive web design, both Googlebot and Googlebot-Mobile need full clearance to crawl a websites’ CSS, Javascript and images. However, responsive design does not always lend itself to the ideal smartphone user experience. This is where dynamic serving can truly be of assistance to those who are more concerned with conversions than consistency.

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3 Mobile SEO Tips That Can Help Save Your Link Juice

There is a lot of confusion among SEOs right now as to what actually qualifies a website as mobile-friendly, especially with so many changes making any kind of true clarity difficult. Actually, a lot of “mobile” practice is generally misunderstood. But we know Google favors responsive design sites, despite mobile sites being considered mobile-friendly and a decent option for those who are lacking in resource. However, if you’re truly concerned about your SEO, applying the following back-end optimization tips to a responsive design site can help save some of that link juice you’ve already been losing.

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What is Engagement Marketing?

A now primary ad type on display networks, engagement ads are various banner and video displays that attract your potential customers and convince them to interact with your brand. Engagement marketing is the basis for engagement ad types. Engagement marketing is all about building stronger relationships with customers, turning those relationships into new opportunities for business growth. The recently prominent industry focus on marketing to engage with customers represents a fundamental shift in how businesses are choosing to connect.

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How Close Range Marketing & SMS Marketing Relate

If you’re a retailer interested in mobile advertising, you’ve most likely heard about close range marketing and SMS marketing. However, because they share a few commonalities, the actual differences between the two may be somewhat confusing.

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What is SMS Marketing & How Does it Work?

To receive text message specials, new product updates or more information, customers are usually required to opt in to an automated system by texting an initial shortcode. When the 5 digit code is texted, that user’s phone number is then stored by whatever SMS marketing software is issuing the texts. A confirmation response is usually sent as receipt for opting in, with an opt-out code included for potential future unsubscribing.

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What is Close Range Marketing?

Close range marketing (CRM), widely known as proximity marketing, uses Wifi or Bluetooth to send promotional messages about products and services to customers’ smartphone and tablets within a limited radius. Close range marketing is still a relatively new practice, even though aspects of it have been around for years. Many have opted to test its effects on shoppers, contemplating whether or not it is a sound multichannel investment. Looking toward the future, proximity marketing will probably become a powerfully influential factor in real-time decision making (so long as it’s driven by real-time context).

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Clarifying Omnichannel & Multichannel Marketing Strategies

When it comes to big industry buzzwords like “omnichannel” and “multichannel”, you’re probably not going to find a concise ruling on what they mean – especially when they’re frequently used interchangeably with disregard for distinction. Many fellow marketers have blogged about their perspectives, and while most are knowledgeable and share common views, they tend to have a slightly varied explanation. The following is not definitive, but my best professional interpretation and explanation of omnichannel marketing, multichannel marketing, and the main difference(s) between these two strategies.

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What is Admob & How Does it Work?

AdMob is Google’s advertising platform for promoting and monetizing mobile applications. Similar to MoPub, it allows application developers to promote their applications through in-app ads, monetize their applications by enabling in-app advertising, and provides intelligent insights through Google Analytics.

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