Knowledge Base

Mobile

What Is Integrated Marketing?

If you’re familiar with omnichannel strategy, then you already understanding integrated marketing. They are extremely similar, with the biggest nuance being application. “Omnichannel” usually refers to marketing strategy; while “integrated marketing” usually refers to a method or style of communications (ex. integrated marketing communications, IMC).

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What Is An M-Dot Site?

The primary benefit of an mDot site is that you can customize your mobile user experience however you want, without having to compromise either your mobile or desktop experience. You can customize your Call-to-Actions to be mobile or location specific, the menu to only display mobile-centric pages, or content for micro-moment or voice search.

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What is an Interstitial Ad?

Interstitial ads are one of the most effective types of mobile ad, because of their large size and direct Call-to-Action. Over the past few years, they’ve proven themselves engaging and profitable. However, it should be noted that their size requires more data and bandwidth than traditional banner ads.

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What is Virtual Reality?

Understanding what virtual reality is and its implications are critical to understanding the future of mobile, entertainment, and the changes to come in marketing and eCommerce. As proof, eBay just launched a virtual reality shop and is currently testing it out in Australia. The shop can be accessed through Samsung Gear VR and Google Cardboard.

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What is Voice Search?

Voice search is a smartphone function that allows you to use Google Search by speaking into your mobile device. When using the Google app, this function is known as “OK Google”.

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What is Media Planning?

Media planning is the process of planning a for a media buy. There are three primary considerations when it comes to media planning.

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What’s The Difference Between AdMob & Adwords?

About one year ago, I wrote a post called What is AdMob & How Does it Work? One reader posed this question, in response to my post: How Is AdMob different from a Google AdWords display campaign targeted at just mobile? Can’t I just have a mobile app install campaign using AdWords? I

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What is AMP & How to Implement it on Your Wordpress Site

Google recently rolled out some exciting news for content creators, publishers, and most importantly, content consumers with an open source project called Accelerated Mobile Pages, or AMP for short. AMP promises to deliver mobile content faster and more streamlined than is currently happening on most websites, even responsively designed ones. The need for AMP arose from the relatively sluggish and at times distracting way that mobile content is being served up, even in today’s world of high-speed connections and powerful mobile devices. If you’re a non-techie owner of a WordPress site (self-hosted, not WordPress.com which automatically implements AMP), I’ll show you how to integrate AMP like a pro with a few simple plugins and settings.

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The E-commerce Marketing Guide to Preparing For the 2015 Holiday Shopping Season

Within these pages, you’ll find a plethora of tips, features, and strategies to make this your best holiday shopping season ever. We’re confident in suggesting these strategies to you because they’re all relevant, proven, and supported by industry data and results we’ve experienced. Each chapter offers its own insight, so you can choose to read any or all sections at your leisure. However, when read in full, this guide provides complete insight into how historical holiday shopping data can be used to make smarter planning decisions for this 2015 season.

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