If you’re familiar with omnichannel strategy, then you already understanding integrated marketing. They are extremely similar, with the biggest nuance being application. “Omnichannel” usually refers to marketing strategy; while “integrated marketing” usually refers to a method or style of communications (ex. integrated marketing communications, IMC).
Mobile video viewers are on the go and distracted, so they consume video differently. Make sure to consider these five factors before creating mobile video.
Interstitial ads are one of the most effective types of mobile ad, because of their large size and direct Call-to-Action. Over the past few years, they’ve proven themselves engaging and profitable. However, it should be noted that their size requires more data and bandwidth than traditional banner ads.
Understanding what virtual reality is and its implications are critical to understanding the future of mobile, entertainment, and the changes to come in marketing and eCommerce. As proof, eBay just launched a virtual reality shop and is currently testing it out in Australia. The shop can be accessed through Samsung Gear VR and Google Cardboard.
Voice search is a smartphone function that allows you to use Google Search by speaking into your mobile device. When using the Google app, this function is known as “OK Google”.
Media planning is the process of planning a for a media buy. There are three primary considerations when it comes to media planning.
About one year ago, I wrote a post called What is AdMob & How Does it Work? One reader posed this question, in response to my post: How Is AdMob different from a Google AdWords display campaign targeted at just mobile? Can’t I just have a mobile app install campaign using AdWords? I
Google officially recommends responsive design as the preferred method for making websites mobile-friendly. In order for Google to detect responsive web design, both Googlebot and Googlebot-Mobile need full clearance to crawl a websites’ CSS, Javascript and images. However, responsive design does not always lend itself to the ideal smartphone user experience. This is where dynamic serving can truly be of assistance to those who are more concerned with conversions than consistency.
There is a lot of confusion among SEOs right now as to what actually qualifies a website as mobile-friendly, especially with so many changes making any kind of true clarity difficult. Actually, a lot of “mobile” practice is generally misunderstood. But we know Google favors responsive design sites, despite mobile sites being considered mobile-friendly and a decent option for those who are lacking in resource. However, if you’re truly concerned about your SEO, applying the following back-end optimization tips to a responsive design site can help save some of that link juice you’ve already been losing.
A now primary ad type on display networks, engagement ads are various banner and video displays that attract your potential customers and convince them to interact with your brand. Engagement marketing is the basis for engagement ad types. Engagement marketing is all about building stronger relationships with customers, turning those relationships into new opportunities for business growth. The recently prominent industry focus on marketing to engage with customers represents a fundamental shift in how businesses are choosing to connect.
If you’re a retailer interested in mobile advertising, you’ve most likely heard about close range marketing and SMS marketing. However, because they share a few commonalities, the actual differences between the two may be somewhat confusing.
To receive text message specials, new product updates or more information, customers are usually required to opt in to an automated system by texting an initial shortcode. When the 5 digit code is texted, that user’s phone number is then stored by whatever SMS marketing software is issuing the texts. A confirmation response is usually sent as receipt for opting in, with an opt-out code included for potential future unsubscribing.
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