Learn eCommerce Marketing: Marketplaces

How to Remove Negative Yelp Reviews

Businesses that serve the public, such as restaurants and retailers, strive for 100 percent customer satisfaction. Yet the unfortunate truth is that they can’t please everyone all the time. For whatever reason, negative reviews from customers are a fact of life for many businesses. Thanks to the rise of online customer review sites, negative customer reviews have the potential to do some serious damage to a business’s reputation, whether or not those negative reviews are warranted. Nearly 60 percent of people say that negative reviews posted online affect their opinion of a local business.

What Are the Different Amazon Seller Types?

Updated 2/7/2020 As of September 2019, Amazon Display Advertising is now Sponsored Display, featuring ads that re-engage shoppers off Amazon and drive them to your detail pages. As of September 2018, Amazon Marketing Services (AMS) was re-introduced as Amazon Advertising. Enhanced Brand Content is now called A+ Content; A+ Content

How to Enable the Amazon Category Listings Report

Have you ever wished that there was a way to download product information like bullet points and search terms on your Amazon product listings?

What Are Amazon Gold Box Deals?

Amazon’s Gold Box Deals are daily specials appearing under Amazon’s “Today’s Deals” Tab. Within the Today’s Deals section, shoppers will find multiple deal types, typically consisting of the following deals…

What Are Amazon Sponsored Ads?

Amazon Sponsored Product Ads are a cost per click (CPC) advertising service for Amazon sellers to increase the visibility of their product(s).

What’s The Difference Between a Comparison Shopping Engine & Marketplace?

Both CSEs and marketplaces offer advantages and advertising on both can be beneficial. Things to keep in mind include the lower upfront cost of a marketplace because you only pay when you get paid (sell); with a CSE, you pay whenever someone clicks, even if they do not make a purchase. Marketplaces generally offer a higher traffic volume of shoppers ready to buy; but when advertising via CSE, customers visit your web site, increasing your traffic and remarketing capabilities.

What Is Fulfillment By Amazon (FBA)?

FBA is Amazon’s fulfillment program for sellers. It’s a fulfillment option that allows sellers to send their products to Amazon’s warehouses to be stored, managed, and shipped to customers.

How to Optimize Amazon Product Images

Updated 2/21/2020 Amazon Product Images are one of the most important factors that customers take into account when deciding whether or not to buy your product. As one of the key pieces of a consumers’ purchasing decision, sellers must make sure that their images provide customers with a clear, appealing

How to Optimize Amazon Search Terms

Updated 2/21/2020 Amazon Search Terms are the keywords that you want your products to display for when searched. While these keywords function in the same general way as keywords for any comparison shopping engine, there are a handful of rules that are unique to Amazon. There are five fields for

Writing Amazon Bullet Points

Updated 2/21/2020 If you’ve ever bought anything on Amazon, you have probably noticed the bullet points near the image on a product page. These Amazon bullet points are the second attribute that customers read when looking at your product listing and play a major role in their buying decisions. General

Writing Amazon Product Descriptions

Updated 2/24/2020 Amazon Product Descriptions allow for the free-form inclusion of up to 2,000 characters worth of keywords that would not fit in the product title or bullet points. These additional keywords can drive traffic and conversions by opening up your products to other search queries. Since this space has

Improving Amazon Customer Feedback

A significant factor for the success of Amazon is the level of customer interaction permitted by the marketplace. Therefore, customer reviews can make or break sellers on Amazon. With more positive reviews, the better your odds are of making a sale. Sellers with high numbers of positive reviews have a leg up on sellers with poor reviews, or those with few customers who have reviewed the product.