Businesses that serve the public, such as restaurants and retailers, strive for 100 percent customer satisfaction. Yet the unfortunate truth is that they can’t please everyone all the time. For whatever reason, negative reviews from customers are a fact of life for many businesses. Thanks to the rise of online customer review sites, negative customer reviews have the potential to do some serious damage to a business’s reputation, whether or not those negative reviews are warranted. Nearly 60 percent of people say that negative reviews posted online affect their opinion of a local business.