Knowledge Base

Marketing

#STRATEGY: 3 Steps to Hashtag Marketing Success

In our introduction piece to hashtags, #History, we discussed the origin, evolution, and common uses of the hashtag in social media. Now, we will be delving into the strategy and research needed to see marketing success with your hashtag campaigns. There is no denying that hashtags can be an incredibly

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How to Write Persuasive Landing Page Copy

A landing page is a page on a website that exists to persuade visitors, leads, and customers to take a specific action. Typically, a landing page is created to send relevant traffic to it. You might send traffic to it by way of email marketing, PPC, social marketing, or blog. Landing pages are also created for purposes of generating organic traffic. But regardless of where you’re bringing traffic in from, landing pages are meant to speak to personas in an influential way.

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Contextual Advertising

Contextual advertising is a form of internet marketing that is directed towards specific websites based off the content of the ad, the website and the user

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Content Hacking: Supercharge Your Content Marketing

Essentially, content hacking is a new word describing an old concept. It’s all about taking advantage of user behavior and content sharing to drive growth. There are a variety of so-called advanced “content hacks” out there, but here are 5 things you can start doing right now to improve the effectiveness of your content marketing.

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3 Ways to Grow Your Email Marketing

Email marketing is one of the least expensive and fastest ways to reach your loyal customers. There are many benefits to growing a substantial email marketing list, the best of which is getting your offers and products in front of people who love your brand. Read more for 3 easy, tried and true ways to grow your email marketing list in as little as a month.

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How Close Range Marketing & SMS Marketing Relate

If you’re a retailer interested in mobile advertising, you’ve most likely heard about close range marketing and SMS marketing. However, because they share a few commonalities, the actual differences between the two may be somewhat confusing.

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Clarifying Omnichannel & Multichannel Marketing Strategies

When it comes to big industry buzzwords like “omnichannel” and “multichannel”, you’re probably not going to find a concise ruling on what they mean – especially when they’re frequently used interchangeably with disregard for distinction. Many fellow marketers have blogged about their perspectives, and while most are knowledgeable and share common views, they tend to have a slightly varied explanation. The following is not definitive, but my best professional interpretation and explanation of omnichannel marketing, multichannel marketing, and the main difference(s) between these two strategies.

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Native Advertising vs. Content Marketing

Native advertising and content marketing are two distinct concepts and strategies for promoting your online presence across multiple channels. Successful native advertising strategy takes content marketing into consideration, and when paired, content marketing and native advertising work hand in hand to build audience across multiple channels. But the bottom line is, they are not the same thing nor do they share similar perspective and approach.

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