What is MAP (Minimum Advertised Price)?

A Minimum Advertised Price – or MAP – is set by a manufacturer and is the lowest price that resellers and distributors can sell a product. The price limit is an attempt to provide fair competition.Although suppliers and manufacturers may enforce a MAP policy in order to protect their brand and business, MAP violators still exist. Because of this, it’s important for a business to implement MAP monitoring over online retailers to build fair competition, brand identity, maintain margins, and prevent lower prices.

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