Inbound Marketing

Internal Nofollow Links & Page Rank Sculpting a Bad Practice

However, you often see these on internal links of a website on their login, terms & conditions, and other pages. This practice was common in page rank sculpting. However, the best practice is creating new quality content to increase page rank. According to Matt Cutts in the video below he states, “I would not use nofollow on internal links… It does more harm than good.”

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The Benefits of Using Deep Links in Email

The goal of most websites is to have more meaningful visits – whether this means purchasing, exploring multiple pages, commenting or subscribing. One easy tactic to improve these visits and reduce visitor bounce rate is “deep linking”.

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