Knowledge Base

Inbound Marketing

What is Inbound Marketing?

“Inbound marketing” is a methodology that uses content to attract customers to you, instead of buying ads and cold-calling. By creating content that naturally appeals to your target audience, you’ll be attracting and retaining qualified prospects.

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What Is Integrated Marketing?

If you’re familiar with omnichannel strategy, then you already understanding integrated marketing. They are extremely similar, with the biggest nuance being application. “Omnichannel” usually refers to marketing strategy; while “integrated marketing” usually refers to a method or style of communications (ex. integrated marketing communications, IMC).

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How to Optimize a Digital Press Release For Search

The optimization of a press release is crucial in order to gain news coverage and spread awareness. It should be about a single topic using keywords that interest your target audience so it will be found, read and shared via social networks.

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How to Write Persuasive Landing Page Copy

A landing page is a page on a website that exists to persuade visitors, leads, and customers to take a specific action. Typically, a landing page is created to send relevant traffic to it. You might send traffic to it by way of email marketing, PPC, social marketing, or blog. Landing pages are also created for purposes of generating organic traffic. But regardless of where you’re bringing traffic in from, landing pages are meant to speak to personas in an influential way.

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How to Write Call-To-Actions

A Call-to-Action (CTA) is a button image, graphic, or line of text that prompts your visitors, leads, and customers to take a specific action. To write an effective CTA, your button copy should be simple, concise and to the point. It’s important to use actionable language that communicates the value of your proposition and sets accurate expectations.

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DOMAIN AUTHORITY: Improve the Power of Your Site

Domain Authority is a comparative metric that represents how likely your site is to rank higher in search engines relative to your competitors. While it is related to page authority, domain authority represents the aggregate ranking of your entire domain

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INTERNAL LINKING: Building Your Optimized Website

Internal linking is the process of adding links on your website which redirect to more content on the same domain. This is an outline on the common best practices for internal linking and general style guidelines for internal linking.

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Content Hacking: Supercharge Your Content Marketing

Essentially, content hacking is a new word describing an old concept. It’s all about taking advantage of user behavior and content sharing to drive growth. There are a variety of so-called advanced “content hacks” out there, but here are 5 things you can start doing right now to improve the effectiveness of your content marketing.

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Tips For Developing a Customer Centric Marketing Strategy

Customer centricity is about consistently delivering your brand’s value to your customers over a long period of time. Being customer centric means being focused on a customer’s lifetime value; building marketing efforts upon the foundation of high, real-world driven profits.

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