Google

Selling Custom Products on Google Shopping

Products that don’t have global trade item number (GTIN, UPC, EAN, JAN, ISBN) or manufacturer part number (MPN) can still be approved in the Google Merchant Center and sold on Google Shopping as long as you have your own eCommerce site.

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Keyword Match Types in Google Ads

Defining the keyword match type in a Google Adwords campaign can make the difference the success and failure of a campaign. The 5 match types that are available are broad match, broad match modifier, phrase match, exact match, and negative match.

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What Are “Display Network Only” in Google Ads?

The “Display Network Only” campaign type only allows advertisers to display ads across Google’s Display Network, which includes over a million different sites. Since the Display Network reaches a large audience through a wide variety of third party websites, this campaign type is perfect for building

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5 Useful Google Chrome Extensions For Ecommerce

Google Chrome offers a variety of powerful extensions great for busy eCommerce business owners and store managers. Chrome extensions can improve productivity by helping you find the information you need quickly. I’ve rounded up 5 useful Google Chrome Extensions for eCommerce that will enhance your ability to multi-task and keep on top of your game.

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Using Geo-Targeting in Google Shopping Campaigns

Google Shopping campaigns allow advertisers to improve ROI by targeting only the desired searchers by geographic location. By using geo-targeting, you can better ensure that your ads are reaching audiences that are more relevant to your website and likely to need your business.

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Using Negative Keywords in Google Shopping Campaigns

If you have a product with a high number of clicks but very few conversions, you might find that irrelevant search terms are leading traffic to your site. Negative keywords provide a solution to non-converting traffic by preventing your products from appearing in a search with keywords that are irrelevant to your product. This saves your campaign budget by preventing clicks from customers who are looking for something you don’t sell.

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Don’t Compete With Yourself – Avoid Duplicate Keywords in Ads

A common misconception in Google Ads is that it is fine to use the same keywords in different campaigns. Although Ads allows the use of the same keyword in multiple campaigns or ad groups, it will cause negative effects. The first issue this causes is your ads will be competing with each other and Google will only display one of your ads for the given keyword at a time. Therefore you lose opportunities for visibility. The second issue is that because you are competing with your own keywords and ads you are driving the cost per click up on those keywords.

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Excluding Mobile Apps From Google Display Ads

Recently we have run into a number of situations with Google display campaigns that are receiving an unhealthy amount of their clicks from mobile apps. Frequently the campaigns are using up the entire daily budget through these clicks, but there are little to no conversions and a very high bounce rate. Display ads on mobile apps have their time and place, but these cheap clicks on loosely associated apps were pulling in poor traffic that was not converting, which needed to be fixed.

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