Google

Google is slowly phasing out broad match modifier (BMM) keywords, and they will no longer be available as of July 2021. Instead, phrase match will expand to cover BMM traffic, while continuing to respect word order when it’s important to the meaning.

Because Google offers the Google Guarantee to businesses that use Local Services, it requires an application for the program and various checks. There are several steps a business must take to sign up as a service provider,

A Google Local Service Ad is a pay-per-lead ad shown when people search for the services you offer in your local area. This ad displays a preview of your business profile, which may include your business name, phone number, location, reviews, hours, photos, a bio, and the Google Guarantee badge. The ad will appear at the top of the Google SERP, above traditional search ads.

1 – Sign into your Google Ads account. 2 – Click Campaigns and then click the blue +. Choose your goal and select Display campaign type. 3 – Add your business website. 4 – Next, you’ll set all the parameters of your campaign, including the campaign name, location, language, bid,

A Google Mobile App Ad is a cost-per-install (CPI) ad that appears on the Google Display Network and within other apps. Though this ad type reaches mobile phone and tablet users using automatic targeting, you control where your ad is shown using topics, device, app category, and exclusions.

Google Ads Remarketing is a type of online advertising where ads show to users who have already interacted with your website while they are browsing the Internet, watching YouTube videos, or reading news sites. Remarketing – also called Retargeting – reaches those who are familiar with your brand, keeping you top-of-mind and reminding them to visit your site again.

To have the best chance of success with a Dynamic Search Ad (DSA), make sure your website is optimized. Then you’ll create a Dynamic campaign. Sign into your Google Ads account. Click Campaigns, and then click on the blue +.

To take advantage of Google Showcase Ads, you need linked accounts with Google Merchant Center and Google Ads. Make sure you have a current Shopping campaign, or create a new Shopping campaign specifically for the Showcase Ad.