Knowledge Base for Digital Marketing, Advertising, & Google

What is Google Ads Performance Max Campaign?

Performance Max is a type of advertising campaign available in Google Ads that utilizes machine learning to allow advertisers to reach potential customers across multiple Google networks and platforms, such as Google Search, YouTube, Gmail, and Discover. Performance Max uses machine learning and automation to optimize ad performance based on

What are assets in Google Ads?

In Google Ads, an asset refers to any component of an ad or campaign that can be used to create or enhance an ad. Assets can include things like ad headlines, descriptions, images, videos, and more. By creating and organizing assets in Google Ads, you can build more effective ads

What is the difference between Google Analytics and Google Analytics 4?

Google Analytics Universal (UA) and Google Analytics 4 (GA4) are two different versions of the Google Analytics platform. The main difference between them is their approach to data collection, reporting, and analysis. Here are some key differences between UA and GA4: Data collection: UA relies on tracking cookies to collect

What is the difference between Google Search and Display ads?

Search ads typically appear at the top and bottom of the search results page and look like organic search results, except they’re labeled as “Ad” or “Sponsored”. Display ads can come in various formats, including banner ads, responsive ads, and video ads.

How to set up a Promotion in Google Merchant Center

To set up a coupon in Merchant Center, you can follow these steps.

How to create an effective Search Ad Campaign in Google Ads

Creating an effective search ad campaign in Google Ads requires careful planning, execution, and ongoing optimization. Here are some tips to help you create a successful campaign.

How to set up advertising in Google Ads

Setting up advertising in Google Ads can be a complex process, but here are the basic steps to get you started.

How do I choose the right keywords for my Google ads?

Choosing the right keywords is essential for the success of your Google Ads campaign. Here are some steps to help you choose the right keywords.

How do I set up a Google Ads Account?

It’s important to note that Google Ads charges for each click on your ads if you are using a PPC Campaign, so it’s important to carefully plan your budget and targeting to get the best return on investment (ROI).

Google Broad Match Modifier Keywords Eliminated

Google is slowly phasing out broad match modifier (BMM) keywords, and they will no longer be available as of July 2021. Instead, phrase match will expand to cover BMM traffic, while continuing to respect word order when it’s important to the meaning.

How to Create a Local Services Ad

Because Google offers the Google Guarantee to businesses that use Local Services, it requires an application for the program and various checks. There are several steps a business must take to sign up as a service provider,

What is a Google Local Service Ad?

A Google Local Service Ad is a pay-per-lead ad shown when people search for the services you offer in your local area. This ad displays a preview of your business profile, which may include your business name, phone number, location, reviews, hours, photos, a bio, and the Google Guarantee badge. The ad will appear at the top of the Google SERP, above traditional search ads.