Google quietly rolled out an update on how budgets function in AdWords on October 4. This update is a more aggressive approach to an imperfect …read more »
Why Does AdWords Spend More Than My Daily Budget?
How to Disable Google Chrome as the Default PDF Viewer
Opening a PDF in Google Chrome can sometimes affect printing abilities. If Google Chrome is currently your default PDF viewer and you want to disable that feature, read …read more »
What Is The Benefit Of Radius Targeting?
Radius Targeting allows advertisers to show ads to customers within a specified geographic radius around a business, retail location, population center, or neighborhoods. Advertisers can target ads to customers near-by, based on the GPS signal of their mobile phones. I will illustrate how Radius Targeting, as an advanced location-targeting tool, …read more »
How To Use Feed Rules to Map Google Shopping Promotions
Google Shopping Promotions are a tool that allow sellers to make their product listing stand out from the rest. Once you apply for promotions in your Merchant Center, there are a few steps that sellers must follow in order to run promotions. The necessary steps depend on the type of …read more »
What Are “Google Posts”?
This new feature is a carousel format, social-media type of post that can include text, an image, or a video. Brands have the ability to post messages through this platform that are visible on search results for 7 days. These posts seem to show up for branded searches, though there …read more »
How to Connect Google My Business to a Google+ Brand Page
Follow these simple, step-by-step instructions for connecting your Google My Business Location Page to your Google+ brand page. (Note: This post assumes that both pages are claimed in the same Google …read more »
How to Create Ads Within an Adwords Ad Group
So you’ve successfully created an AdWords campaign and built an ad group … now what? Now it’s time to create ads. You’ll first enter the final URL for the webpage your ad will link to. The headline is limited to 25 characters, so be creative and use keywords when you …read more »
How to Set Up Google+ For Your Business
Google+ is a growing social network where users can share updates, photos and more among different “circles” (groups of friends). This is different from many social networks where updates are shared with everyone. A Google+ (Google Plus) page can create better interaction with your customers and fans. Are you ready …read more »
Benefit of a Modified Broad Match in Google Adwords
There are 4 types of keyword match types in Google AdWords. They are classified as the attributes Google allows you to add to keywords to give them more or less potential search volume. You’ll notice that if no attribute is applied, the keyword is recognized by Google as a broad …read more »
Adwords Ad Extensions Give Customers More Reasons to Click
Improved visibility and increased return on investment in AdWords with Ad Extensions, such as Callout or Sitelink …read more »
Selling Custom Products on Google Shopping
Products that don’t have global trade item number (GTIN, UPC, EAN, JAN, ISBN) or manufacturer part number (MPN) can still be approved in the Google Merchant Center and sold on Google Shopping as long as you have your own eCommerce …read more »
Keyword Match Types in Google Adwords
Defining the keyword match type in a Google Adwords campaign can make the difference the success and failure of a campaign. The 5 match types that are available are broad match, broad match modifier, phrase match, exact match, and negative …read more »
How to Apply For Google Shopping Promotions in the Merchant Center
If you have Google Shopping campaigns and would like to have the Special Offer tag show for a Google Merchant Center Promotion then you need to be fill out this …read more »
Difference Between Keywords & Matched Search Query in Google Analytics
When analyzing the effectiveness of Adwords paid search, it’s important to look at keywords and matched search queries in Google Analytics. Find out more about the differences in keywords and matched search queries, and how to use them in your …read more »
What Are “Display Network Only” in Google Adwords?
The “Display Network Only” campaign type only allows advertisers to display ads across Google’s Display Network, which includes over a million different sites. Since the Display Network reaches a large audience through a wide variety of third party websites, this campaign type is perfect for …read more »
What is a “Search Network With Display Select” Campaign in Google Adwords?
The “Search Network with Display Select” is a combination of “Search Network only” and “Display Network only” AdWords campaign types. With this option you get the best of both worlds–your ads can show with search results on the Search Network, and in relevant placements within the Display …read more »
5 Useful Google Chrome Extensions For Ecommerce
Google Chrome offers a variety of powerful extensions great for busy eCommerce business owners and store managers. Chrome extensions can improve productivity by helping you find the information you need quickly. I’ve rounded up 5 useful Google Chrome Extensions for eCommerce that will enhance your ability to multi-task and keep …read more »
YouTube Google Plus 2015 Update
How to connect your YouTube channel to your business’s Google Plus account with Michael …read more »
Using Geo-Targeting in Google Shopping Campaigns
Google Shopping campaigns allow advertisers to improve ROI by targeting only the desired searchers by geographic location. By using geo-targeting, you can better ensure that your ads are reaching audiences that are more relevant to your website and likely to need your …read more »
Using Negative Keywords in Google Shopping Campaigns
If you have a product with a high number of clicks but very few conversions, you might find that irrelevant search terms are leading traffic to your site. Negative keywords provide a solution to non-converting traffic by preventing your products from appearing in a search with keywords that are irrelevant …read more »
Don’t Compete With Yourself – Avoid Duplicate Keywords in Adwords
A common misconception in Google AdWords is that it is fine to use the same keywords in different campaigns. Although AdWords allows the use of the same keyword in multiple campaigns or ad groups, it will cause negative effects. The first issue this causes is your ads will be competing …read more »
Excluding Mobile Apps From Google Display Ads
Recently we have run into a number of situations with Google display campaigns that are receiving an unhealthy amount of their clicks from mobile apps. Frequently the campaigns are using up the entire daily budget through these clicks, but there are little to no conversions and a very high bounce …read more »