Knowledge Base

Google

What is a Google Local Service Ad?

A Google Local Service Ad is a pay-per-lead ad shown when people search for the services you offer in your local area. This ad displays a preview of your business profile, which may include your business name, phone number, location, reviews, hours, photos, a bio, and the Google Guarantee badge. The ad will appear at the top of the Google SERP, above traditional search ads.

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How to Create a Google Ads Remarketing Campaign

1 – Sign into your Google Ads account. 2 – Click Campaigns and then click the blue +. Choose your goal and select Display campaign type. 3 – Add your business website. 4 – Next, you’ll set all the parameters of your campaign, including the campaign name, location, language, bid,

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What is Google Ads Remarketing?

Google Ads Remarketing is a type of online advertising where ads show to users who have already interacted with your website while they are browsing the Internet, watching YouTube videos, or reading news sites. Remarketing – also called Retargeting – reaches those who are familiar with your brand, keeping you top-of-mind and reminding them to visit your site again.

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How to Create a Google Dynamic Search Ad

To have the best chance of success with a Dynamic Search Ad (DSA), make sure your website is optimized. Then you’ll create a Dynamic campaign. Sign into your Google Ads account. Click Campaigns, and then click on the blue +.

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What is Google Shopping Actions?

Google Shopping Actions is a program that offers customers an easy way to purchase your products on multiple devices, including through voice shopping. The program gives businesses the opportunity to put their products on Google platforms, including Google.com, Assistant, and Google Express.

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What is a Google Dynamic Search Ad?

These PPC ads show when someone searches Google for terms that are related to titles and phrases on your website. Although you still write description text, ads are dynamically generated, with Google Ads using those phrases to choose a landing page and relevant headline for your ad.

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How to Create A Google Showcase Ad

To take advantage of Google Showcase Ads, you need linked accounts with Google Merchant Center and Google Ads. Make sure you have a current Shopping campaign, or create a new Shopping campaign specifically for the Showcase Ad.

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What is a Google Showcase Ad?

Google Showcase Ads are ideal to use when you want to introduce your brand or business to potential customers. This ad appears when users search for broad terms, which usually means they haven’t decided what product to purchase, or from where to buy it.

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