Google Shopping

How to Create a Google Shopping Ad

In order to set up Google Shopping ads, you need to have both a Google Ads account and a Merchant Center account. These 2 accounts must be linked to create a Shopping Campaign and ads. It’s also a good idea to have a Google Analytics account.

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What is a Google Shopping Ad?

A Google Shopping Ad is an ad at the top of the Google SERP featuring specific products that you sell. This type of ad shows up when someone searches for your product, and includes an image, a product title, a price, and a brand or website name. These particular ads allow people the chance to compare products visually before clicking into any websites.

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Data Feed Optimization: Creating Custom Labels

Whether you’re a merchant categorizing your inventory, a marketer breaking out custom labels in Google AdWords, or just simply naming folders on your company server – it is crucial to have a standardized naming convention. Organized and well thought out naming conventions streamline business process, makes the application intuitive, and allows future changes to be manageable for other users.

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Selling Custom Products on Google Shopping

Products that don’t have global trade item number (GTIN, UPC, EAN, JAN, ISBN) or manufacturer part number (MPN) can still be approved in the Google Merchant Center and sold on Google Shopping as long as you have your own eCommerce site.

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The Google Merchant Account Setup Process

If you want to sell products on Google Shopping, the first step is to set up a Google Merchant Account for your eCommerce store. This can be found by visiting google.com/merchants and logging in with the Gmail account you use to access Google Analytics and Google Adwords.

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Using Geo-Targeting in Google Shopping Campaigns

Google Shopping campaigns allow advertisers to improve ROI by targeting only the desired searchers by geographic location. By using geo-targeting, you can better ensure that your ads are reaching audiences that are more relevant to your website and likely to need your business.

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Using Negative Keywords in Google Shopping Campaigns

If you have a product with a high number of clicks but very few conversions, you might find that irrelevant search terms are leading traffic to your site. Negative keywords provide a solution to non-converting traffic by preventing your products from appearing in a search with keywords that are irrelevant to your product. This saves your campaign budget by preventing clicks from customers who are looking for something you don’t sell.

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