Knowledge Base

Google Shopping

How To Use Feed Rules to Map Google Shopping Promotions

Google Shopping Promotions are a tool that allow sellers to make their product listing stand out from the rest. Once you apply for promotions in your Merchant Center, there are a few steps that sellers must follow in order to run promotions. The necessary steps depend on the type of promotion you are running.

Read More

The E-commerce Marketing Guide to Preparing For the 2015 Holiday Shopping Season

Within these pages, you’ll find a plethora of tips, features, and strategies to make this your best holiday shopping season ever. We’re confident in suggesting these strategies to you because they’re all relevant, proven, and supported by industry data and results we’ve experienced. Each chapter offers its own insight, so you can choose to read any or all sections at your leisure. However, when read in full, this guide provides complete insight into how historical holiday shopping data can be used to make smarter planning decisions for this 2015 season.

Read More

Data Feed Optimization: Creating Custom Labels

Whether you’re a merchant categorizing your inventory, a marketer breaking out custom labels in Google AdWords, or just simply naming folders on your company server – it is crucial to have a standardized naming convention. Organized and well thought out naming conventions streamline business process, makes the application intuitive, and allows future changes to be manageable for other users.

Read More

Selling Custom Products on Google Shopping

Products that don’t have global trade item number (GTIN, UPC, EAN, JAN, ISBN) or manufacturer part number (MPN) can still be approved in the Google Merchant Center and sold on Google Shopping as long as you have your own eCommerce site.

Read More

The Google Merchant Account Setup Process

If you want to sell products on Google Shopping, the first step is to set up a Google Merchant Account for your eCommerce store. This can be found by visiting google.com/merchants and logging in with the Gmail account you use to access Google Analytics and Google Adwords.

Read More

Using Geo-Targeting in Google Shopping Campaigns

Google Shopping campaigns allow advertisers to improve ROI by targeting only the desired searchers by geographic location. By using geo-targeting, you can better ensure that your ads are reaching audiences that are more relevant to your website and likely to need your business.

Read More

Using Negative Keywords in Google Shopping Campaigns

If you have a product with a high number of clicks but very few conversions, you might find that irrelevant search terms are leading traffic to your site. Negative keywords provide a solution to non-converting traffic by preventing your products from appearing in a search with keywords that are irrelevant to your product. This saves your campaign budget by preventing clicks from customers who are looking for something you don’t sell.

Read More