Google Shopping

How to fix: Invalid value: color [color]

If you have an Invalid Value: Color issue in Google Merchant Center, there are a few things you may want to check in your feed. The key is to use a recognizable color name such as “red”, “blue”, or “lavender.”

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What is Google Ads Performance Max Campaign?

Performance Max is a type of advertising campaign available in Google Ads that utilizes machine learning to allow advertisers to reach potential customers across multiple Google networks and platforms, such as Google Search, YouTube, Gmail, and Discover. Performance Max uses machine learning and automation to optimize ad performance based on

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How to Create a Google Shopping Ad

In order to set up Google Shopping ads, you need to have both a Google Ads account and a Merchant Center account. These 2 accounts must be linked to create a Shopping Campaign and ads. It’s also a good idea to have a Google Analytics account.

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What is a Google Shopping Ad?

A Google Shopping Ad is an ad at the top of the Google SERP featuring specific products that you sell. This type of ad shows up when someone searches for your product, and includes an image, a product title, a price, and a brand or website name. These particular ads allow people the chance to compare products visually before clicking into any websites.

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Data Feed Optimization: Creating Custom Labels

Whether you’re a merchant categorizing your inventory, a marketer breaking out custom labels in Google AdWords, or just simply naming folders on your company server – it is crucial to have a standardized naming convention. Organized and well thought out naming conventions streamline business process, makes the application intuitive, and allows future changes to be manageable for other users.

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Selling Custom Products on Google Shopping

Products that don’t have global trade item number (GTIN, UPC, EAN, JAN, ISBN) or manufacturer part number (MPN) can still be approved in the Google Merchant Center and sold on Google Shopping as long as you have your own eCommerce site.

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The Google Merchant Account Setup Process

If you want to sell products on Google Shopping, the first step is to set up a Google Merchant Account for your eCommerce store. This can be found by visiting google.com/merchants and logging in with the Gmail account you use to access Google Analytics and Google Adwords.

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