Google quietly rolled out an update on how budgets function in AdWords on October 4. This update is a more aggressive approach to an imperfect …read more »
Why Does AdWords Spend More Than My Daily Budget?
Google AdWords
Google AdWords
What is an Attribution Model?
An attribution model is designed to help advertisers assign credit or responsibility for a conversion back to a marketing campaign. Attribution modeling can be found in both Google AdWords & Google Analytics. Both options provide valuable information, however they operate very differently. Manipulating the attribution model should provide a new …read more »
Automated Ad Extensions – What’s New?
As of March 2017 there is a brand new automated ad extension in AdWords called “Automatic Call Extensions”. If you haven’t taken a look at which automated extensions are running in your accounts, it might be worth looking into today. For those unfamiliar with Automated Ad Extensions, there 3 important …read more »
What Is The Benefit Of Radius Targeting?
Radius Targeting allows advertisers to show ads to customers within a specified geographic radius around a business, retail location, population center, or neighborhoods. Advertisers can target ads to customers near-by, based on the GPS signal of their mobile phones. I will illustrate how Radius Targeting, as an advanced location-targeting tool, …read more »
How to Use Site Category Exclusions in the Google Display Network
These exclusions are useful to prevent your ads from showing alongside content that is not reflective of your brand or to prevent your ads from showing alongside content that has not historically driven valuable …read more »
What is Dynamic Keyword Insertion?
Dynamic Keyword Insertion (DKI) is an extremely useful feature within AdWords that allows for extra flexibility when writing ad …read more »
What is Frequency Capping?
For display advertising, frequency caps are useful to prevent wasting ad spend on a small number of users. They’re also useful to prevent users from feeling that they’re being “stalked” by your ads, particularly with retargeting …read more »
How To Reorganize Your AdWords Campaigns
Have you ever wondered if it’s time to reorganize your AdWords campaigns? Let‘s examine some indicators that could suggest it’s time to restructure your campaigns and find new ways to re-energize your pay-per-click …read more »
How Does AdWords Ad Rank Determine Ad Position?
Ad Rank is a basic formula that AdWords uses to order ads on a search engine result page. Ads with higher Ad Rank show in higher positions, and ads with lower Ad Rank show in lower positions. Google places an emphasis on promoting quality ads for their users. To do …read more »
How to Set Up Location Targeting & Language Targeting in Adwords
Let’s say you would like to promote a U.S. resort destination in Alaska that matches an affinity group of nature & wildlife aficionados in Germany. How do you go about …read more »
How to Use AdWords Income Level Targeting
Looking for ways to target your AdWords campaigns to your ideal customer? One method that Google keeps hidden in the AdWords interface is the option to target by average household income of geographic locations. Income level targeting is based on public data from the US Internal Revenue Service, and is …read more »
How to Use AdWords Labels
Adwords labels are a great tool for organizing accounts. From labeling commonalities between ad groups to automation rules and account roles, Adwords labels will make your life …read more »
What’s The Difference Between AdMob & Adwords?
About one year ago, I wrote a post called What is AdMob & How Does it Work? One reader posed this question, in response to my post: How Is AdMob different from a Google AdWords display campaign targeted at just mobile? Can’t I just have a mobile app install campaign using AdWords? I …read more »
What’s the Difference Between Adwords & Adwords Express?
If you’re ready to venture into the world of Google AdWords advertising, you’ll have a decision to make: AdWords or AdWords Express? If you’re not sure, we’re here to help you understand the difference between the two. Both versions allow you to reach potential customers on Google, market on mobile …read more »
How to Create Ads Within an Adwords Ad Group
So you’ve successfully created an AdWords campaign and built an ad group … now what? Now it’s time to create ads. You’ll first enter the final URL for the webpage your ad will link to. The headline is limited to 25 characters, so be creative and use keywords when you …read more »
How to Create Ad Groups Within an Adwords Campaign
Now that you’ve successfully created an AdWords campaign, you’re ready to create ad groups and write an ad. An ad group contains one or more ads that you want to display for a specific set of relevant keywords. Google suggests focusing all ads and keywords in an ad group on …read more »
How to Setup an Adwords Campaign
With potential customers Googling something more than 2 billion times every day, Google AdWords is an important tool for businesses to expedite and achieve first search results page visibility. However, creating a new campaign can be a bit overwhelming for anyone new to AdWords. If you’re unsure about the process, …read more »
How to Write Effective Adwords Ads
Keeping your AdWords ads fresh is an important part of the AdWords account optimization process. It’s critical to consistently try new and improved ads, experimenting with different Call-to-Actions (CTAs), to increase performance and explore different search opportunities. Here are a few of my tips for how to write effective AdWords …read more »
How to Improve Quality Score in Adwords & Bing
Many PPC marketers lose sleep over how to improve Quality Score in AdWords and/or Bing. If you’re reading this, you might be one of those many. Understanding what Quality Score is, and what affects Quality Score for both Google AdWords and Bing Ads, causes you to become acutely aware of …read more »
What is Adwords Quality Score & How Do You Find it?
Google’s other (and better) definition of AdWords Quality Score is “how relevant your ads, keywords, and landing page are to a person seeing your ad”. On a scale of 1-10, the higher your Quality Score, the more relevant your ad, landing page, and keyword are to each …read more »
What’s the Difference Between Long Tail & Broad Match Keywords?
Two buzzwords related to both content optimization and AdWords targeting are “long tail keywords” and “broad keywords.” It’s essential to understand the difference between the two in order to optimize on-page content and AdWords campaigns …read more »
How to Set Up Call Tracking in Google Analytics & Track Call Conversions
Call Extensions make it possible for people to call you by clicking on your ad. For businesses that rely on and/or want to increase their phone sales or leads, adding a Call Extension to mobile search ads can be a great idea. When someone calls you directly from your ad, …read more »
The E-commerce Marketing Guide to Preparing For the 2015 Holiday Shopping Season
Within these pages, you’ll find a plethora of tips, features, and strategies to make this your best holiday shopping season ever. We’re confident in suggesting these strategies to you because they’re all relevant, proven, and supported by industry data and results we’ve experienced. Each chapter offers its own insight, so …read more »
How to Set Up Google Dynamic Remarketing With an Adwords Tag
Google launched Dynamic Remarketing for online retailers to show a more advanced product advertisement to their past visitors. With this feature advertisers can show past visitors product ads based on their past interests, and even products they’ve left in shopping carts on their …read more »