Performance Max is a type of advertising campaign available in Google Ads that utilizes machine learning to allow advertisers to reach potential customers across multiple Google networks and platforms, such as Google Search, YouTube, Gmail, and Discover. Performance Max uses machine learning and automation to optimize ad performance based on
In Google Ads, an asset refers to any component of an ad or campaign that can be used to create or enhance an ad. Assets can include things like ad headlines, descriptions, images, videos, and more. By creating and organizing assets in Google Ads, you can build more effective ads
Search ads typically appear at the top and bottom of the search results page and look like organic search results, except they’re labeled as “Ad” or “Sponsored”. Display ads can come in various formats, including banner ads, responsive ads, and video ads.
If you don’t already have a Google Search Ad Campaign set up, you’ll need to create one. But first, sign into your Google Ads account.
A Google Search Ad is a pay-per-click ad that appears when people search for phrases that are relevant to your ad’s keywords. This type of text ad includes 3 sections: a headline, a display URL, and a description, and it appears near the organic results on the SERP, at the top or bottom of the page.
Google quietly rolled out an update on how budgets function in Ads on October 4. This update is a more aggressive approach to an imperfect system.
An attribution model is designed to help advertisers assign credit or responsibility for a conversion back to a marketing campaign. Attribution modeling can be found in both Google AdWords & Google Analytics. Both options provide valuable information, however they operate very differently. Manipulating the attribution model should provide a new or at least more accurate perspective of how your marketing campaigns are performing.
As of March 2017 there is a brand new automated ad extension in Ads called “Automatic Call Extensions”. If you haven’t taken a look at which automated extensions are running in your accounts, it might be worth looking into today. For those unfamiliar with Automated Ad Extensions, there 3 important things to know.
Radius Targeting allows advertisers to show ads to customers within a specified geographic radius around a business, retail location, population center, or neighborhoods. Advertisers can target ads to customers near-by, based on the GPS signal of their mobile phones. I will illustrate how Radius Targeting, as an advanced location-targeting tool, can assist Google AdWords marketers reaching their target audience.
These exclusions are useful to prevent your ads from showing alongside content that is not reflective of your brand or to prevent your ads from showing alongside content that has not historically driven valuable traffic.
Dynamic Keyword Insertion (DKI) is an extremely useful feature within AdWords that allows for extra flexibility when writing ad copy.
For display advertising, frequency caps are useful to prevent wasting ad spend on a small number of users. They’re also useful to prevent users from feeling that they’re being “stalked” by your ads, particularly with retargeting campaigns.
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