All ad campaigns on Facebook require maintenance and monitoring. You should regularly be making adjustments to optimize Facebook ads depending on how they’re performing. For example, when ads perform below your expectations, you might want to tweak ad creative, adjust targeting, or scale back ad spend. On the other hand, when ads perform well, you’ll likely want to increase spend to drive additional results. With Facebook Automated Rules, Facebook will automatically check on your how your ads are performing and make adjustments or send you a notification.