Knowledge Base

Facebook Advertising

How To Use Facebook Automated Rules

All ad campaigns on Facebook require maintenance and monitoring. You should regularly be making adjustments to optimize Facebook ads depending on how they’re performing. For example, when ads perform below your expectations, you might want to tweak ad creative, adjust targeting, or scale back ad spend. On the other hand, when ads perform well, you’ll likely want to increase spend to drive additional results. With Facebook Automated Rules, Facebook will automatically check on your how your ads are performing and make adjustments or send you a notification.

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What Are Facebook Instant Articles?

Facebook Instant Articles is a tool designed for media publishers to distribute interactive content to their audience within the Facebook mobile app and via Facebook Messenger. Rooted in the same technology used by Facebook to load photos and videos, Instant Articles features the ability to load content up to ten times faster than standard mobile web articles.

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What Are Facebook Relevance Scores?

Facebook Relevance Scores are an advertising metric designed to inform advertisers of their ad relevance. Facebook Ads are given a Relevance Score from 1 to 10, which is only shown after an existing ad has received over 500 impressions.

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How Do I Upload A Facebook Product Catalog For A Dynamic Ad?

A Facebook Product Catalog is a product feed that contains products with necessary product attributes needed to advertise on Facebook. The Product Catalog typically contains a product description, product ID, name, category, availability, product URL and image URL.

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What Is Woobox & How Does It Work?

Woobox is a social promotion application. It allows you to run sweepstakes, contests, pools, and more across Facebook, Twitter, Google+, YouTube, LinkedIn, Pinterest and Vine.

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What is CPM & How Does CPM Bidding Work?

What is CPM? CPM stands for “Cost per Mille”, which translates to cost per thousand impressions. How Does CPM Bidding Work? The CPM bidding model is most often used when investing in display, social, or media advertising. The goal should always be to set a CPM bid that optimizes you

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How to Analyze Facebook Campaign Performance

Knowing the various ways by which you can analyze Facebook campaign performance is extremely helpful for understanding how to create campaigns, Ad Sets, and audiences. It allows you to apply the most effective yet minimal targeting strategies, to get the data you really want to know. Columns The Columns drop

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How to Create a Facebook Ad

Now that you have your Facebook Ads Ad Set defined, it’s time to set up your ad creative.   The first thing you have to decide is whether you want to run a single image ad, slideshow ad, video ad, or carousel ad. A single image ad allows you to upload

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