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Mobile-Friendly vs. Responsive Emails

With the world already having shifted to mobile-based websites, shopping, apps and browsing, one would think responsive emails would follow suit. This is not completely true, at least not yet. Though many websites now have a mobile-responsive experience, if not a stand-alone, mobile-only website specifically tailored to a small phone screen, email has been a little slower to follow the trend.

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How To Use Constant Contact

Email marketing is essential for any business. Constant Contact provides an array of marketing tools, and one of its standard products is email creation and distribution. If you want to give it a try, here are basic instructions on how to use Constant Contact. Sign Up & Sign In Create

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How to Upload Images in Constant Contact

Once you’ve logged into Constant Contact and chosen the template you want to use, you’re ready to begin adding photos and text. To add images to your account and to your email campaigns, click on the “images” tab and then on “upload.” Once your photo library has images in it,

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How to Add Contacts & Schedule Email in Constant Contact

Once you’ve designed and uploaded photos into your email, you’ll want to create a list of recipients to send it to. Create your email list in Constant Contact by clicking “contacts” in the left hand column and then “add contacts.” You can add multiple contacts by importing from Google, other

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How To Use MailChimp

Marketers use MailChimp – a web-based application – to send bulk emails to clients and subscribers. Even if you’ve never used an email service provider before, MailChimp is easy to learn; it is user-friendly and free for lists under 2,000 subscribers. If you’re ready to get started, here’s a basic

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How to Create & Send Campaigns In MailChimp

Once you’ve established your subscriber list, it’s time to create the email campaign you want to send. MailChimp offers a variety of basic templates with drag and drop features you can use. To begin, navigate to the “campaign” page and click “create a campaign.” The drop down menu that offers

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Understanding MailChimp Campaign Types

When creating a campaign in MailChimp, you have four campaign options to choose from: Regular campaign, plain-text campaign, RSS-driven campaign or A/B testing campaign. Each option offers flexibility with various settings, so you should understand all four in order to choose the one that best suits your needs. Regular Campaign

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How to Effectively Use Cold Email

Cold email outreach is using email to solicit business from potential customers with whom you’ve had no prior contact. When done right, it can be a viable and successful marketing strategy. There  are many suggestions on how to effectively use cold email and avoid the delete button. To give yourself

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How to Write Call-To-Actions

A Call-to-Action (CTA) is a button image, graphic, or line of text that prompts your visitors, leads, and customers to take a specific action. To write an effective CTA, your button copy should be simple, concise and to the point. It’s important to use actionable language that communicates the value of your proposition and sets accurate expectations.

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What is Permission Marketing?

Permission marketing is the opposite of interruption marketing; rather than interrupting the consumer from their regular activity (television commercials, internet pop-up, etc.), permission marketing is targeted to those who have given consent to receive such information from the company.

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