Google Chrome offers a variety of powerful extensions great for busy eCommerce business owners and store managers. Chrome extensions can improve productivity by helping you find the information you need quickly. I’ve rounded up 5 useful Google Chrome Extensions for eCommerce that will enhance your ability to multi-task and keep on top of your game.
Shopping Campaigns are a type of Google AdWords advertising campaign that display Product Listing Ads on a Google search results page, in a box separate from AdWords text ads. Shopping Campaign ads show on the Google Search Network and on Google Search Partner websites, which include associated sites like AOL.
If you’re a retailer interested in mobile advertising, you’ve most likely heard about close range marketing and SMS marketing. However, because they share a few commonalities, the actual differences between the two may be somewhat confusing.
To receive text message specials, new product updates or more information, customers are usually required to opt in to an automated system by texting an initial shortcode. When the 5 digit code is texted, that user’s phone number is then stored by whatever SMS marketing software is issuing the texts. A confirmation response is usually sent as receipt for opting in, with an opt-out code included for potential future unsubscribing.
Close range marketing (CRM), widely known as proximity marketing, uses Wifi or Bluetooth to send promotional messages about products and services to customers’ smartphone and tablets within a limited radius. Close range marketing is still a relatively new practice, even though aspects of it have been around for years. Many have opted to test its effects on shoppers, contemplating whether or not it is a sound multichannel investment. Looking toward the future, proximity marketing will probably become a powerfully influential factor in real-time decision making (so long as it’s driven by real-time context).
When it comes to big industry buzzwords like “omnichannel” and “multichannel”, you’re probably not going to find a concise ruling on what they mean – especially when they’re frequently used interchangeably with disregard for distinction. Many fellow marketers have blogged about their perspectives, and while most are knowledgeable and share common views, they tend to have a slightly varied explanation. The following is not definitive, but my best professional interpretation and explanation of omnichannel marketing, multichannel marketing, and the main difference(s) between these two strategies.
Google Shopping campaigns allow advertisers to improve ROI by targeting only the desired searchers by geographic location. By using geo-targeting, you can better ensure that your ads are reaching audiences that are more relevant to your website and likely to need your business.
If you have a product with a high number of clicks but very few conversions, you might find that irrelevant search terms are leading traffic to your site. Negative keywords provide a solution to non-converting traffic by preventing your products from appearing in a search with keywords that are irrelevant to your product. This saves your campaign budget by preventing clicks from customers who are looking for something you don’t sell.
Bigcommerce is officially ending support for apps using their basic authorization with an API username and key. Currently there is not an official date when Bigcommerce API apps will be forced to update, but we can expect that support will completely end before Q3 2015. This article explains how to get an API client id and secret in order to update your existing app or for creating a new app.
Amazon.com’s Buy Box is the top right section on a product page where customers can directly add items to their shopping carts. Since many sellers on Amazon.com can sell the same product, they must compete to “win the Buy Box” for a certain product.
The Bigcommerce API requires three callback URLs: the authentication URL, uninstall URL, and load URL. Each one of these URLs must be hosted on your domain and handled by a server side script which intakes the data from the Bigcommerce API HTTP GET request.
2014 updates to Google Shopping campaigns have caused confusion as to what this means for Product Listing Ads. Among other changes, PLAs are now controlled through Shopping campaigns.
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