eCommerce Marketing

Improving Amazon Customer Feedback

A significant factor for the success of Amazon is the level of customer interaction permitted by the marketplace. Therefore, customer reviews can make or break sellers on Amazon. With more positive reviews, the better your odds are of making a sale. Sellers with high numbers of positive reviews have a leg up on sellers with poor reviews, or those with few customers who have reviewed the product.

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How to Write Amazon Product Titles

The trick for writing perfect Amazon product titles is a bit of an enigma in the SEO world. Some people claim that you should keep titles as simple as possible, and others believe it’s best to keyword stuff those babies like there’s no tomorrow. The general consensus about writing Amazon titles is a mixed bag, and the evidence for either side is pretty mixed as well. Fortunately, there are a number of rules and best practices that can help create great titles.

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What is iBeacon & How Does it Work?

iBeacon is the name used for Apple’s technology that provides location-based services and information to mobile applications on both Android and iOS devices using Bluetooth Low Energy. The iBeacon (or beacon) broadcasts its identifier to nearby portable electronic devices, enabling those devices to perform actions when in close proximity to it.

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The E-commerce Marketing Guide to Preparing For the 2015 Holiday Shopping Season

Within these pages, you’ll find a plethora of tips, features, and strategies to make this your best holiday shopping season ever. We’re confident in suggesting these strategies to you because they’re all relevant, proven, and supported by industry data and results we’ve experienced. Each chapter offers its own insight, so you can choose to read any or all sections at your leisure. However, when read in full, this guide provides complete insight into how historical holiday shopping data can be used to make smarter planning decisions for this 2015 season.

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Data Feed Optimization: Creating Custom Labels

Whether you’re a merchant categorizing your inventory, a marketer breaking out custom labels in Google AdWords, or just simply naming folders on your company server – it is crucial to have a standardized naming convention. Organized and well thought out naming conventions streamline business process, makes the application intuitive, and allows future changes to be manageable for other users.

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What is Map Policy?

MAP policies are aimed at allowing businesses to advertise at value and prevent price wars, particularly given the ease at which online price comparisons between products can be made. This is especially important for smaller businesses who can’t afford to cut prices the same way that big companies can.

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Opportunity Costs of E-commerce Marketing

Opportunity cost is defined as: the true cost of something is what you give up to get it. This goes past just monetary value but also includes economic benefits (better known as utility) because you spend money and time on one specific thing, you are no longer able to spend either that money or time on something else.

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Selling Custom Products on Google Shopping

Products that don’t have global trade item number (GTIN, UPC, EAN, JAN, ISBN) or manufacturer part number (MPN) can still be approved in the Google Merchant Center and sold on Google Shopping as long as you have your own eCommerce site.

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The Google Merchant Account Setup Process

If you want to sell products on Google Shopping, the first step is to set up a Google Merchant Account for your eCommerce store. This can be found by visiting google.com/merchants and logging in with the Gmail account you use to access Google Analytics and Google Adwords.

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What is Affiliate Theft? Are You Affected?

Affiliate theft occurs when users download toolbars or attachments to their browser usually in order to help save money via discounts and/or coupons. The part that isn’t shown is the coding which allows affiliates to infiltrate your searches and manipulate the data given to the marketing program.

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