eCommerce Marketing

What is Amazon Vendor Central?

Amazon Vendor Central is a platform designed for manufacturers and distributors who sell products directly to Amazon as a vendor. Vendors sell their products in bulk to Amazon at a wholesale price, and Amazon then sells these products to customers through its retail platform. Vendors have less control over product

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What is Google Ads Performance Max Campaign?

Performance Max is a type of advertising campaign available in Google Ads that utilizes machine learning to allow advertisers to reach potential customers across multiple Google networks and platforms, such as Google Search, YouTube, Gmail, and Discover. Performance Max uses machine learning and automation to optimize ad performance based on

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How to Create a Google Shopping Ad

In order to set up Google Shopping ads, you need to have both a Google Ads account and a Merchant Center account. These 2 accounts must be linked to create a Shopping Campaign and ads. It’s also a good idea to have a Google Analytics account.

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What is a Google Shopping Ad?

A Google Shopping Ad is an ad at the top of the Google SERP featuring specific products that you sell. This type of ad shows up when someone searches for your product, and includes an image, a product title, a price, and a brand or website name. These particular ads allow people the chance to compare products visually before clicking into any websites.

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How to Remove Negative Yelp Reviews

Businesses that serve the public, such as restaurants and retailers, strive for 100 percent customer satisfaction. Yet the unfortunate truth is that they can’t please everyone all the time. For whatever reason, negative reviews from customers are a fact of life for many businesses. Thanks to the rise of online customer review sites, negative customer reviews have the potential to do some serious damage to a business’s reputation, whether or not those negative reviews are warranted. Nearly 60 percent of people say that negative reviews posted online affect their opinion of a local business.

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What Are the Different Amazon Seller Types?

Updated 2/7/2020 As of September 2019, Amazon Display Advertising is now Sponsored Display, featuring ads that re-engage shoppers off Amazon and drive them to your detail pages. As of September 2018, Amazon Marketing Services (AMS) was re-introduced as Amazon Advertising. Enhanced Brand Content is now called A+ Content; A+ Content

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What Are Amazon Gold Box Deals?

Amazon’s Gold Box Deals are daily specials appearing under Amazon’s “Today’s Deals” Tab. Within the Today’s Deals section, shoppers will find multiple deal types, typically consisting of the following deals…

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REWARDS PROGRAM: MediaTree

MediaTree is a promotional marketing and advertising agency specializing in consumer rewards. For more than 20 years, the company has provided entertainment rewards and customer incentive programs to multiple industries.

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REWARDS PROGRAM: Deluxe

Deluxe Rewards is a customer incentive program that helps engage customers with rewards and various loyalty programs that encourage repeat buying. Deluxe prides itself on offering rewards tailored toward the unique requirements of each industry and each industry’s audience.

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What Is Integrated Marketing?

If you’re familiar with omnichannel strategy, then you already understanding integrated marketing. They are extremely similar, with the biggest nuance being application. “Omnichannel” usually refers to marketing strategy; while “integrated marketing” usually refers to a method or style of communications (ex. integrated marketing communications, IMC).

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