BigCommerce is an online store builder (hosted shopping cart software) that powers tens of thousands of online stores in more than 150 countries. It allows you to do everything yourself, including add products, upload photos, process orders, create pages, create discount coupons, and more. You can also design your store
Shopify is a complete e-commerce shop builder that allows you to start an online store and sell goods. If you have a brick and mortar, you can integrate the retail store’s sales system with the online store. Services provided include storefront creation, shopping cart management, marketing, web hosting, analytics, product
Amazon Sponsored Product Ads are a cost per click (CPC) advertising service for Amazon sellers to increase the visibility of their product(s).
Both CSEs and marketplaces offer advantages and advertising on both can be beneficial. Things to keep in mind include the lower upfront cost of a marketplace because you only pay when you get paid (sell); with a CSE, you pay whenever someone clicks, even if they do not make a purchase. Marketplaces generally offer a higher traffic volume of shoppers ready to buy; but when advertising via CSE, customers visit your web site, increasing your traffic and remarketing capabilities.
Simply defined, concatenation is the act of linking things together. In Microsoft Excel, the concatenation function is one of many text functions, which allows users to combine data distributed over multiple columns. Utilizing data concatenation in Microsoft Excel can provide marketing users with a fast, simple way to create bulk
FBA is Amazon’s fulfillment program for sellers. It’s a fulfillment option that allows sellers to send their products to Amazon’s warehouses to be stored, managed, and shipped to customers.
A customer loyalty program is a rewards program for customers who make frequent purchases. Loyalty programs offer repeat customers incentives to keep coming back and buying from your company or brand.
Understanding what virtual reality is and its implications are critical to understanding the future of mobile, entertainment, and the changes to come in marketing and eCommerce. As proof, eBay just launched a virtual reality shop and is currently testing it out in Australia. The shop can be accessed through Samsung Gear VR and Google Cardboard.
Media planning is the process of planning a for a media buy. There are three primary considerations when it comes to media planning.
“Disapprovals not only keep an individual product from showing, but they can also trigger an account wide warning or even an account disapproval. All of this adds up to lost reach and lost revenue.”
Updated 2/21/2020 Amazon Product Images are one of the most important factors that customers take into account when deciding whether or not to buy your product. As one of the key pieces of a consumers’ purchasing decision, sellers must make sure that their images provide customers with a clear, appealing
Updated 2/21/2020 Amazon Search Terms are the keywords that you want your products to display for when searched. While these keywords function in the same general way as keywords for any comparison shopping engine, there are a handful of rules that are unique to Amazon. There are five fields for
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