eCommerce Marketing

What’s The Difference Between a Comparison Shopping Engine & Marketplace?

Both CSEs and marketplaces offer advantages and advertising on both can be beneficial. Things to keep in mind include the lower upfront cost of a marketplace because you only pay when you get paid (sell); with a CSE, you pay whenever someone clicks, even if they do not make a purchase. Marketplaces generally offer a higher traffic volume of shoppers ready to buy; but when advertising via CSE, customers visit your web site, increasing your traffic and remarketing capabilities.

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What is Concatenation & How Does It Work?

Simply defined, concatenation is the act of linking things together. In Microsoft Excel, the concatenation function is one of many text functions, which allows users to combine data distributed over multiple columns. Utilizing data concatenation in Microsoft Excel can provide marketing users with a fast, simple way to create bulk

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What is a Customer Loyalty Program?

A customer loyalty program is a rewards program for customers who make frequent purchases. Loyalty programs offer repeat customers incentives to keep coming back and buying from your company or brand.

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What is Virtual Reality?

Understanding what virtual reality is and its implications are critical to understanding the future of mobile, entertainment, and the changes to come in marketing and eCommerce. As proof, eBay just launched a virtual reality shop and is currently testing it out in Australia. The shop can be accessed through Samsung Gear VR and Google Cardboard.

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How to Optimize Amazon Product Images

Updated 2/21/2020 Amazon Product Images are one of the most important factors that customers take into account when deciding whether or not to buy your product. As one of the key pieces of a consumers’ purchasing decision, sellers must make sure that their images provide customers with a clear, appealing

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How to Optimize Amazon Search Terms

Updated 2/21/2020 Amazon Search Terms are the keywords that you want your products to display for when searched. While these keywords function in the same general way as keywords for any comparison shopping engine, there are a handful of rules that are unique to Amazon. There are five fields for

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Writing Amazon Bullet Points

Updated 2/21/2020 If you’ve ever bought anything on Amazon, you have probably noticed the bullet points near the image on a product page. These Amazon bullet points are the second attribute that customers read when looking at your product listing and play a major role in their buying decisions. General

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Writing Amazon Product Descriptions

Updated 2/24/2020 Amazon Product Descriptions allow for the free-form inclusion of up to 2,000 characters worth of keywords that would not fit in the product title or bullet points. These additional keywords can drive traffic and conversions by opening up your products to other search queries. Since this space has

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